This past year, we have seen the return of the art form that is music videos.
Production in this new era of music has been top-notch, highlighting the distinct colors each artist seek to portray. Both internationally and locally, we’ve seen creativity in this format reach greater heights, as they take the narrative of these songs into a firsthand perspective, where we can witness the song at its fullest essence. In their respective takes on the platform, artists have portrayed their own interpretations on how to render their original music into a video format – showcasing creativity and artistry at its finest.
On this note, Billboard Philippines is rolling out our picks for the best music videos to come out this year – whether it be local or international. These music videos were sleected and measured based on their impact and narrative and storytelling. Other criteria that were also accounted for were editing and production, creativity, and attention to detail. With all of this in mind, let’s dive into our staff picks for music videos of 2024.
“Die With A Smile“ – Lady Gaga & Bruno Mars
With its 60s-inspired imagery that evokes those jukebox musicals you’d see on television, the music video to the chart-topping “Die With A Smile” is just as memorable as the song itself.
Featuring Lady Gaga and Bruno Mars dressed in decade-appropriate fashion, there’s a unique charm to this visualizer –– whether it’s thanks to the matching blue-and-red suit and dress, Gaga’s curly beehive wig, or the cigarette smoke that adds a distinct contrast to the bright studio lighting.
The video alone tells you that these two powerhouse musicians have never been more in sync with one another, especially by the point that it gets to its instrumental bridge. The crashing drums, Gaga’s execution of the Twist dance movement, Mars’ crooning, and their loving gaze on one another ultimately make for an iconic video that will age like fine wine as the years go by. — Gabriel Saulog, Industry News Writer
“Debut” – KATSEYE
While many may know KATSEYE from their undeniable earworm of a track that is “Touch,” their first single, appropriately titled “Debut,” was what showcased them as more than mere rookies.
“Debut” is fast-paced and in-your-face; and its music video perfectly reflects these qualities. In its short and sweet runtime of about 2 minutes, the video takes viewers on a colorful whirlwind of a ride with KATSEYE, highlighting the song’s high-energy choreography in the process. It does a terrific job of introducing the members of this global girl group, shining a spotlight on their abilities and individual charm all for the world to see. – Mayks Go, Writer and Photographer
“Buzz“ – NIKI
While most music videos tell a story that simply compliments the song itself, NIKI paints her exact lyrics with “Buzz.” From the first flicker of a neon sign to accidental physical contact to locking eyes with someone in the middle of a crowded party, the Indonesian pop star brings to life every line from the playful, aptly titled track.
Reuniting with Isaac Ravishankara – who previously directed her music videos for “High School In Jakarta” and “Oceans and Engines”, the witty music video illustrates everyday moments that feel like the start of a new romance (much like her lyrics), all while NIKI finds herself about to fall for someone new. It’s clever and funny, in the most endearing way possible. – Franchesca Basbas, Digital Editor
“Love, Money, Fame” – SEVENTEEN ft. DJ Khaled
In “Love, Money, Fame”, SEVENTEEN are determined to get through everything – literally, everything – to deliver a bouquet of flowers to their special someone. Whether it’s a plane crash or an armed robbery or a car accident or standstill traffic, SEVENTEEN are stopping at nothing to show how they dedicated they are when in love.
The light-hearted, playful music video – which even features an appearance from DJ Khaled himself – also explores different concepts of love, as the members reflect different representations of love and even write down their respective definitions of it. All in all, it’s a fun music video for a song that’s equally as fun. – Franchesca Basbas
“we can’t be friends (wait for your love)“ – Ariana Grande
There’s a sense of devastation that Ariana Grande’s “we can’t be friends (wait for your love)” leaves upon its listeners based on its audio playback alone, yet seeing it all unfold with its accompanying short film further amplifies the emotions of the track by a thousand.
Heavily inspired by Michel Gondry’s Eternal Sunshine of the Spotless Mind, this music video is an excellent depiction of how relationships slowly crumble and the resulting pain that comes with letting go. Grande’s acting performance on here is impeccable, with her facial expressions conveying so much emotion even with so little dialogue, as she lets the lyricism of the song speak for itself.
Together with Evan Peters, Grande makes this a convincing storyline of a relationship gone bad –– adding a universal aspect that allows each and every viewer to relate as they feel the hurt alongside the pop star herself. How it touches upon themes like memory is one that is as profound as it is affecting, which could solidify itself as one of Grande’s best-ever music videos in her career. – Gabriel Saulog
“Diet Pepsi“ – Addison Rae
As a bold new direction from the former TikTok influencer, “Diet Pepsi” perfectly captures Addison Rae’s new branding that elevates her into one of pop’s most exciting artists.
With a music video that takes inspiration from Frank Miller & Robert Rodriguez’s Sin City or Quentin Tarantino’s Death Proof, it’s as cinematic as it is poetic –– leaving audiences enamored with Rae’s playful personality as she goofs around by holding up an American flag or showcasing her gymnastic capabilities through various splits, stunts, and more.
There lies a foreboding sense of Americana integrated within the music video’s subliminal messaging, though it is easy to be swayed and distracted by Rae’s charisma all throughout. It’s an iconic debut from someone who we thought we once knew, and further proof that this is just the beginning of her rebranding efforts as an artist who wishes to be taken seriously. – Gabriel Saulog
“360” – Charli XCX
As one of the initial music videos released during the highly-influential BRAT era, Charli XCX made her statement with the visualizer for “360.” Reminiscent of the song it portrays, it takes its viewer on a tutorial on how to be the next it girl.
The video is incredibly witty and honest to Charli’s grit, and even plays it to higher degrees just to get its point across. It features a star-studded cast, involving the likes of Julia Fox, Rachel Sennott, and more. Emma Chamberlain even makes a surprise appearance, truly committing to the bit of the gathering of it girls. – Rome Saenz, Writer
“Hiraya” – Alamat
From its bright, colorful visuals to its all-encompassing dreamy atmosphere, nothing screams “uplifting” more than Alamat’s music video for the inspirational “Hiraya.”
While not necessarily showcasing a story of hope like the song’s lyrics itself, the music video for “Hiraya” does a fantastic job at conveying how it feels to find a renewed optimistic outlook on the future, backed by Alamat’s energetic choreography and the dynamic camera movements that match the upbeat nature of the track. – Mayks Go
“Room For You“ – grentperez, Lyn Lapid
A cute song rightfully deserves an equally cute music video. Across a little over three minutes, we watch grentperez and Lyn Lapid set out on a lovely little adventure across a quaint town, almost as if revisiting places that they once held near and dear to their hearts. From flying kites to visiting temples to dancing around in the suburbs, the video is a delightful montage of charming moments and beautiful sights. Admittedly, there’s nothing too special about it and yet it’s the perfect music video for “Room For You”. – Franchesca Basbas
“Cosmic” – Red Velvet
When Red Velvet released the music video for “Cosmic” earlier this year, it stood out among the rest of their contemporaries due to its fun yet still eerie take on a modern day horror classic.
Taking major inspiration from the staple folk horror film Midsommar, the influential K-pop girl group showcase their penchant for darker concepts, incorporating the movie’s haunting, cult-inspired elements and unforgettable floral symbolisms. What ultimately results is a colorful visual treat that leads viewers through an ethereal yet equally unsettling tale – one that only artists like Red Velvet could craft to perfection. – Mayks Go
“Dilaw“ – Maki
While Maki has released several music videos since this chart-topping hit – each of which was just as intricate and immersive as the next, “Dilaw” still reigns as his best this year. Starring Maki himself alongside BINI’s Maloi, the luscious visual is an adorable yet bittersweet coming-of-age romance that you can’t help but watch over and over again.
Directed by Jaydee Alberto, the aptly vibrant music video walks us through the story of Maki and Maloi as they find their “dilaw”, a person who brings joy and leaves a positive impact on your life. The video is as memorable as they come, with fans even formulating theories on its cliff-hanger of an ending. – Franchesca Basbas
“Taste“ – Sabrina Carpenter
Robert Zemeckis’ Death Becomes Her is a beloved cult classic on its own, yet seeing Sabrina Carpenter reimagine the material for the music video to “Taste” is one that makes us love the film even more. Co-starring Jenna Ortega and directed by Dave Meyers, this visualizer stays true to the pop star’s cheeky sensibilities –– crafting a narrative that is as graphic as it is humorous.
The sheer star power alone of Carpenter and Ortega starring together was already enough to break the internet, but considering the impressive practical effects, comedic timing, and thoroughly enjoyable nature of the video, there’s no question as to why this stands out as one of this year’s best music videos. – Gabriel Saulog
“Top 10 staTues tHat CriEd bloOd” – Bring Me The Horizon
If there’s one thing Bring Me The Horizon know how to do, it’s to go all out with everything they create, whether it’s their music or their visuals. This ethos perfectly manifests itself in the cinematic masterpiece that is their music video for “Top 10 staTues tHat CriEd bloOd.”
From flying robots to lightsabers duels, from TRON-like motorcycles to a futuristic rave,“Top 10 staTues tHat CriEd bloOd” has everything. The pop-punk and electronica-infused offering from the genre-bending metal veterans is a wild rollercoaster ride and, fittingly, so is its music video. – Mayks Go
“Not Like Us” – Kendrick Lamar
When we saw an entire city chanting Kendrick Lamar’s “A minorrrr,” in unison, chills ran down our spine. Released as a proclamation of victory, the visualizer for “Not Like Us” is a testament to West Coast solidarity and pride.
It’s a high energy piece that challenges any previous allegations Drake had attempted to create during his high profile feud with the Compton rapper. Oozing with confidence and swagger, the rapper does “Push-ups” within the confinements of what appears to be a jail cell before beating a piñata owl with a stick. If the studio version of “Not Like Us” put the Drake-Kendrick beef to rest, the music video, for sure, was the final blow that asserted the Pulitzer Prize Winner’s upper hand. – Rome Saenz
“envy“ – Felip
When you have an EP with an enticing name like 7sins, you expect its visuals to be just as captivating – and Felip certainly did not disappoint. Keeping in line with the theme of the song, the music video for “envy” is as grand as they come. From a glowing cyberpunk city skyline to a burning horse in a field of flames, the ‘Rocksta’ pulled out all the stops for his EP’s most boastful track. While the video barely comes to the three-minute mark, every second hits you so fast that you can’t help but rewatch to take everything in. – Franchesca Basbas
“Eusexua“ – FKA Twigs
It’s quite unfair to consider this as a sole music video to FKA Twigs’ “Eusexua” given that it incorporates a fair segment to the later single “Drums of Death.”
However, Twigs has once again outdone herself with this visualizer –– embodying a fluidity in her movements that feels cathartic and euphoric all at the same time. It’s simultaneously minimalist and maximalist, given the visual shift that occurs by the halfway point of the video that allows for a unique balance that never compromises the English musician’s penchant for embracing what’s outside the norm.
From the dull corporate setting to the outlandish fantasy realm that she’s conjured, “Eusexua” is a clear display of Twigs’ excellent efforts in visual storytelling that proves to be as memorable as it is artistic. – Gabriel Saulog
“Small girl“ – Lee Youngji, D.O
While most entries on this list are flashy, elaborate, and out of this world, the music video for “Small girl” is quite frankly, the opposite. And yet, in all its simplicity, it comes as one of the most heartwarming visuals we’ve seen this year. The video follows the whimsical story of Lee Youngji, who works at a gas station convenience store, and her budding romance with D.O, who mans the filling station. As montages of playful car washes and adorable exchanges between the two play out, you find yourself wondering when did gas stations get so romantic. It’s cute, charming, and so incredibly endearing. – Franchesca Basbas
“Perfume“ – The Dare
If you remember the somewhat grimy aesthetic of the mid-2000s commercials to Calvin Klein, that is exactly what The Dare was going for on his music video to “Perfume.”
While its easy to be distracted by the plethora of attractive twenty-something models in the video, it’s the unique camera work and monochromatic palette that perfectly execute that lost art of commercial work from the yesteryears. It elicits both a unique and somewhat nostalgic feeling that is both carefree, riotous, and very much a throwback to the glory days of the indie sleaze movement. Still, The Dare adds a unique and contemporary spin to the video –– showcasing that even with the most simple of ideas, a pitch-perfect execution can elevate it to new heights, standing out as one of the most fitting visualizers to its track this year. – Gabriel Saulog
“SAINT” – DPR IAN
DPR IAN is nothing if not grandeur. With the release of “SAINT” (off of the EP of the same name), the multihyphenate pieces together an entire celestial world that could very well be its own cinematic universe. Building off of the story of his characters ’MITO’ and ‘Mr. Insanity’ from his previous releases, “SAINT” sees IAN in a new dimension on a quest to steal a sword in hopes of killing an ancient God that rules the land.
The music video – which comes as a mere chapter in a larger and more elaborate story – expands this intricate world that the “Don’t Go Insane” hitmaker has pieced together over the last couple of years. While many have formed theories of what happens next, you just can never predict what you’ll get from an artist as creative and ingenious as DPR IAN. – Franchesca Basbas
“Pagbigyan” – Sugarcane
Folk-pop outfit Sugarcane are no strangers to creating music that aims to profoundly express the deepest of emotions. In “Pagbigyan,” they delicately tackle the story of a deteriorating connection between two people, implied to be two parents whose painful relationship together has brought one of them to an emotional, heartbreaking crossroads.
With its music video, the “Leonora” hitmakers not only visually bring to life this very story, but also highlight the realities of love, especially the less than ideal sides to it. Here, they creatively utilize the symbolism of the red string of fate, weaving together a simple but impactful tale of a loving but struggling mother raising her young son on her own. – Mayks Go
“Retro-39“ – Tilly Birds
In their music video for “Retro-39”, Tilly Birds bring back the magic of a good rom-com.
Complete with lovable characters, an adorable meet-cute, and a happy ending, the Thai synth-pop trio’s charming visualizer could very well induce butterflies like the many iconic and memorable rom-coms they reference — like The Breakfast Club and Love Actually. From the song to the music video, Tilly Birds are intentional in giving their fans and listeners a complete experience that’s nostalgic and heartwarming with “Retro-39.” It’s vibrant, playful, and so fun to watch and listen to. – Franchesca Basbas
“New Woman“ – LISA ft. Rosalia
“New Woman” is another display of LISA’s knack for crafting impressive visuals, especially with the empowering on-screen dynamic that both she and Rosaliá bring forth in its music video.
Directed by Dave Mayers (his second entry on this list), this visualizer is filled with gorgeous imagery, kinetic transitions, and stunning camera work that perfectly captures the high-fashion setting with a sense of allure that the track itself represents. There’s not one single dull frame or second that was wasted, given how each outfit and verse was rightfully given the spotlight thanks to Meyers’ touch.
By the time it reaches its final chorus, the corresponding flow of the track feels like a unique balance –– one that gives LISA and Rosaliá their own stage to showcase their distinct sound and artistry into both the track and its video –– making it one of the best collaboration videos of 2024 alone. – Gabriel Saulog
“LET ME!” – PLAYERTWO
Davao-based PLAYERTWO’s visualizer for “LET ME!” is a playful and strong entry for the local music videos to come out this year. Speaking from the literal peak of a mountain, the group tells you firsthand about how they’ve made their careers by their own sweat and tears.
The video’s visuals are undeniably fun, running along with the youthful and creative atmosphere the group aim to display. Directed by Ven Villariza and the group’s very own Wave P, it takes framing and editing in our local music videos to a whole new level. They take the video’s watchers soaring above the class as they chant, “Let me tell you something!” – Rome Saenz
“Armageddon” – aespa
Alongside their often experimental take on K-pop, a core part of aespa’s craft is found in their accompanying grandiose imagery and inclination for expansive world-building.
The music video for “Armageddon” is a shining example of this, with scenes that feel straight out of multiple sci-fi films. Alongside the song’s captivating choreography, the visuals for this hypnotic track rapidly pull you into a completely dystopian realm. Showcasing dilapidated structures, bat-like creatures, mysterious alien entities, and cosmic horror-leaning elements, “Armageddon” creates an immersive visual reality that is nothing short of apocalyptic. – Mayks Go
“Ever Seen“ – beabadoobee
When used appropriately, home video footage can add a unique (if personal) touch that allows us to experience the same thing presented by its filmmaker.
Such is the case for Beabadoobee’s music video to “Ever Seen,” which was filmed by her real-life partner Jake Erland during their travels to Tokyo, Japan earlier in the year. There’s a distinct way in which Erland films Bea, in a manner that’s a mix of fascination and adoration as we share the indie musician’s experiences going around Shibuya, the Metro, and even Nara’s world-famous deer park.
How Bea alone gazes into Erland’s camera is one that captures an unspoken love and sense of desire without any need for further explanation, especially as she mouths the track’s heartfelt lyricism in a way that captures the entire essence of the track –– which is ultimately about what it’s like to fall in love. It’s heartfelt and true to Bea’s intention, making it an absolute knockout visualizer to its corresponding track. – Gabriel Saulog
“Woke Up” – XG
Much has been said about this unforgettable music video from global Japanese girl group XG – and rightfully so. When I wrote about it earlier this year, I fittingly described it as “pushing the envelope of just how visually stunning a music video can be.” Now, as we close off 2024, I believe that still holds true.
Whether it’s high octane intergalactic space travel, sleek race cars straight out of science fiction, or cinematic explosions, the music video for “WOKE UP” delivers a colorful audio-visual feast for the senses. Elaborate costumes and accessories? Otherworldly makeup and nail art? Show-stopping hairstyles? XG know how to leave a lasting impression and this music video more than proves it. – Mayks Go
“Bulaklak Sa Buwan” – Ely Buendia
One’s pursuit of truth and knowledge is one that confounds so many, and the music video to Ely Buendia’s “Bulaklak Sa Buwan” perfectly captures that same struggle.
Amidst its fantastical and mythical elements, it’s still very much a clear depiction of the struggles that the Filipino people go through –– especially with how the song tackles themes of misinformation, fake news, and the like. As this music video directed by Aimee and Niko Cezar portrays, the journey is as blinding as it is colorful, with Buendia serving as the audience’s vehicle to our experiences in our quest for truth.
It marked an impressive return for Buendia’s solo career, especially as the first glimpse off his equally fantastic Method Adaptor record. Here’s to hoping we can see more music videos from the rock legend in the near future. – Gabriel Saulog
“Lost!“ – RM
It’s not easy capturing what feeling ‘lost’ looks like, but RM does a wonderful job with this video. Right from the beginning, everything feels uneasy as two hosts welcome you “inside Namjoon’s brain” with an awkward, poorly timed, and almost uncomfortable introduction of RM and what’s to come. Soon, you’re taken through a series of puzzling and confusing encounters that the BTS leader seemingly has with… himself.
The video plays on with the group of “RMs” navigating through an office-like maze, ending with RM (the real one) finding himself right back where he started. It’s a convoluted and admittedly bizarre journey that oddly captures exactly what it feels to be lost: confused, constantly running in circles with yourself being your biggest hindrance. Directed by San Yawn and Aube Perrie, “Lost!” is quite literally an eccentric maze that you can’t help but get sucked into. You’ll find yourself watching it on a loop just to make sure you get every detail. – Franchesca Basbas
“Walang Biruan” – KAIA
Alongside their long-awaited foray into the bubblegum pop genre, KAIA made a bold creative decision with the release of their latest single “Walang Biruan.”
Shot completely on an iPhone, the accompanying music video for this upbeat confessional track takes viewers on a dreamy, pastel tone-drenched journey through the eyes of the rising P-pop girl group. From fun, nostalgic visual elements to dynamic camera movements, this music video is just as captivating as it is ambitious. – Mayks Go
“NOID” – Tyler, The Creator
In his visualizer for the second song off his renowned album, CHROMAKOPIA, Tyler, the Creator rips off the mask behind the gloss of his high-profile lifestyle. The video places its watchers in a first-person perspective of being crowded and ambushed by fans. It’s a suffocating and conflicting visual experience.
Ayo Edebiri takes on the role of a fan in this music video, as she storms up to the rapper with a phone in hand, begging for a picture. The editing cuts from phone to gun, showcasing the artist’s paranoia in a truthful and gritty manner. Everything about the music video, from its black-and-white visuals to the mask Tyler dons, oppresses its viewer with the same restrictive feeling the rapper-producer aims to convey – Rome Saenz
“toxic till the end“ – Rosé
In the weeks leading up to the release of her highly anticipated debut album rosie, Rosé had been sharing details of a toxic relationship that had everyone intrigued. So, when she finally dropped the record and the music video for “toxic till the end”, you can bet that we were all tuned in.
Retelling the story of “The Ex” inspired by a past relationship, the music video — which stars Rosé and Evan Mock — starts off with an intoxicating romance that eventually unravels. The pair were destined for doom and yet, they can’t seem to let each other go. The story unfolds like a twisted chess game where they alternate between hurting each other and getting back together. It’s a vicious yet addicting cycle that Rosé so beautifully depicts. – Franchesca Basbas
“the boy is mine“ – Ariana Grande
As one of the more sultry singles off Ariana Grande’s eternal sunshine, “the boy is mine” righteously deserves a visualizer that complements its mood.
Luckily, Grande and Christian Breslauer stepped up to the task with its music video, which features special guest appearances from Brandy and Monica, alongside actor Penn Badgley who plays the lead role in the video. Taking inspiration from Tim Burton’s Batman Returns and Matt Reeves’ The Batman, the music video embraces a cinematic quality that makes it both broody and enigmatic, adding a layer of tension to the song’s lyricism.
Grande’s take on Catwoman is an unexpected yet memorable new persona for the pop icon, adding another prolific sort of visual imagery to her already illustrious discography — and one that leaves fans wanting more of the like. – Gabriel Saulog
“La Bulaqueña” – Orange & Lemons
It’s not often you get to shoot a music video at a very distinguished art gallery but Orange & Lemons are one of the very few who have done so. Their music video for their 2022 track “La Bulaqueña” makes history as the first one to be filmed inside the prestigious National Museum of Fine Arts in Manila City.
Teaming up with Miss Universe Philippines 2024 Chelsea Manalo, the indie veterans and the beauty queen create a heartfelt, mesmerizing visual tribute to their roots as Bulacan natives, fulfilling the band’s dream of being able to combine “music, culture, arts, architecture, and pageantry in a contemporary setting and theme.” – Mayks Go
“Love wins all” – IU
Even as 12 months pass by, IU’s music video for “Love wins all” still replays in my mind. It’s one of the first music videos I ever watched this year and it still stands as one of my favorite. Set in a post-apocalyptical world, “Love wins all” follows the story of IU and BTS’ V as they try to escape from a powerful cube set to destroy everything in its path. As they seek refuge in an abandoned shopping mall, the pair come across a magical camera that give them a glimpse of the life they could have lived. It’s beautiful yet tragic, leaving you with so many questions unanswered by the end of it all. Regardless of how many times you re-watch it, you can feel your heart break every time. – Franchesca Basbas
“Right Now” – NewJeans
As with any NewJeans music video, every moment is so alluring. You’re immediately drawn in, unable to look away wanting to catch every single detail – and “Right Now” is no different.
In true NewJeans fashion, you’re thrown into a bizarre yet mesmerizing concoction of colors and plot lines as the girls embark on a mission in the most bewildering way possible. Directed by Youngeum Lee and made in collaboration with renowned Japanese artist Takashi Murakami, the vibrant music video follows the girls as they try to mend Hanni’s broken and confused heart after making the first move only to receive a flower emoji back. Alongside their Powerpuff Girls-inspired characters, NewJeans jump to decipher what this puzzling flower and its colors mean. The music video – while definitely not NewJeans’ best – is fun, exciting, and immensely entertaining. – Franchesca Basbas
“Rockstar“ – LISA
As LISA’s first solo release outside of YG Entertainment, the music video to “Rockstar” was a bold display of what the Thai pop star has been holding back after all these years.
Shot on location in Bangkok, it’s easy to note how comfortable LISA is to be filming in her home country –– as she perfectly utilizes the city’s neon light signage, atmosphere, and her fellow Thai talents to signify her star power. It’s almost like a reintroduction of sorts for her, given the stark departure in sound, visuals, and everything from her LALISA debut –– and how it also pays homage to imagery from Marilyn Monroe’s Gentlemen Prefer Blondes, Fast and Furious, and even Rosalía’s MOTOMAMI.
With LISA and her peers in the video dressed to kill, and the track itself choreographed to perfection, there’s no doubt that the 27-year-old pop star has cemented herself as a true rockstar with this memorable visualizer. – Gabriel Saulog
“FLYYY” – PLAYERTWO ft. Felip
Directed by Ven Villariza and Kani Villaflor, the visualizer for “FLYYY” is one of the most stunning music videos local music has come up with this year. The video takes its viewers on an intergalactic trip, matching the equally dreamy quality of the song. Highlighting the artists’ and lyrics’ charms throughout its four-minute duration, the body of work takes on a stark color-grading and creative visual direction. Contrasting the cool tones the song sets, the artists are lit on a slow and steady flame. The quality of production matches that of world-renowned artists, taking in the atmosphere of the victory anthem that is “FLYYY.” – Rome Saenz
“Heartache Generation“ – ena mori
Ena mori has never been the type to follow the status quo. Throughout her entire career, she’s been unafraid of thinking outside the box and challenging expectations – and she proves it once with her music video for “Heartache Generation.”
Innovative and ever-so-creative, ena mori shot the music video live with the Ray-Ban Meta Smart Glasses in front of an audience, all while concurrently livestreamed on Facebook and Instagram. With ena mori’s dizzying movements, it feels like you’re both a participant and an outsider watching everything all unfold. It’s almost eerie but you can’t seem to look away. – Franchesca Basbas
“It’s ok i’m ok“ – Tate McRae
If you’re looking for a clear display of Tate McRae’s star power, “It’s ok I’m ok” is all that and more.
McRae’s sheer confidence is enough to carry the whole video, as she struts around the streets of New York City playing the role of a criminal, a tourist, and a pop star all at once. Directed by Hannah Lux Davis, it’s as kinetic as Ryan Tedder’s bombastic production on the track, made even more spectacular by Sean Bankhead’s memorable choreography.
It’s easily up there as one of the year’s catchiest music videos, and could be recognized as a strong statement for McRae’s career –– especially as the first single of her new musical era. – Gabriel Saulog
“kaibigan” – justin de dios
Alongside launching a flourishing solo career and fulfilling his duties as a member of SB19 in 2024, Justin has been busy helming a number of projects, including his own, as a creative director. Undeniably, one of his most standout work as a creative director this year is the music video for his heart-wrenching track “kaibigan.”
Here, Justin goes above and beyond to tell his story, piecing together a complex narrative founded upon unrequited love. From a captivating plot to moody and colorful visuals, the music video for “kaibigan” does more than beautifully narrate the song’s plot. It brings you into it completely, letting you into a one-of-a-kind world only Justin’s mind could conjure. – Mayks Go
“Illusion“ – Dua Lipa
Dua Lipa has always had a penchant for enveloping her audience with her impressive visuals, yet nothing comes quite as grand as the music video for “Illusion.” Shot at the Piscina Municipal de Montjuïc in Barcelona, Lipa, and her dancers make full use of the gorgeous landscape, with their excellent choreography and apt cultural references to Catalan culture’s human towers as a means of spectacle.
While also similar to what Kylie Minogue had done for her visualizer to “Slow,” Lipa’s take on the video perfectly fits the beach club sound of the track –– while simultaneously showcasing the English pop star at her best and boldest. – Gabriel Saulog
“Someday“ – Regine Velasquez-Alcasid
If there’s anything that Filipinos love, it’s “what ifs” and a dramatic retelling of a once beautiful romance gone awry, and that’s exactly what Regine Velasquez-Alcasid delivers in her music video for “Someday”.
While the track (originally released in 2007 by Nina) is one we’re all familiar with, Asia’s Songbird brings new life to the heartwrenching song in more ways than one. The music video – which stars Velasquez-Alcasid alongside Piolo Pascual – paints a vivid picture of the many highs and lows of the pair’s relationship. You peer into their intense fights and moments of peace, it’s so intimate and personal that it almost feels invasive to watch. And like the song, which has always felt so wistful, the stunning video leaves you in a state of melancholy, wondering about all that could have been.
It’s harrowing yet beautiful; and while it might be too heartbreaking to rewatch, it’s a music video you’ll certainly remember. – Franchesca Basbas
“APT.” – Rosé, Bruno Mars
As far as music video goes, Rosé and Bruno Mars’ “APT.” is inherently simple. It’s just two pop stars against a pink backdrop with drums and guitars; but like the unexplainable earworm that is the song itself is, its music video is just as catchy. Donning leather jackets, Rosé and Mars quite literally spend almost three minutes playing and dancing around as they sing the chart-topping hit. There’s not much to it but if all of its fan-generated recreations are any indication, it’s so fun to watch. – Franchesca Basbas
“Derre” – BIBI
BIBI is unashamed and daring in her music video for “Derre.” Clips of this video have made their rounds on the internet, for its bold take on the high school romance trope. It’s undeniably sapphic with strong notes of pining.
Even throughout its short four-minute runtime, the video delivers a complete narrative. Here, BIBI takes the song’s fun atmosphere and flips it on its head as the artist literally sets her stage on fire. Towards the subject of her yearning in the song, she begs a question that is all too real; “To what extent can I sacrifice for you to like me?” – Rome Saenz
“Long Showers“ – Bright
Co-starring Liza Soberano, Bright’s music video for “Long Showers” feels like a hypnotizing trip into a whirlwind romance and its eventual demise. Flickering between moments from the pair’s love story and Bright’s grapple with its end, the entrancing visualizer feels a kaleidoscope of love, pain, joy, heartache, and hurt.
While the video is inherently fast-paced, only showing you enough to piece together fragments of what has happened, everything feels like it’s playing out in slow motion. Between flashes of vibrant colors, you see Bright go through a rollercoaster of emotions as he remembers a love that once was and deals with its aftermath. – Franchesca Basbas
“Lia” – Zild
With every album Zild puts out, it marks a bold new chapter in his solo career that ultimately redefines and constantly strengthens who he is as an artist.
With the release of his fourth studio album, no other song could perhaps better define Zild’s Superpower era than with the heartfelt “Lia.” As much as the song paints a vivid picture about falling in love with someone because of music, its music video works to further visualize that story.
It sees Zild exploring the heart of Tokyo, Japan, armed with nothing but an acoustic guitar, and singing the song’s lyrics out loud across every iconic nook and cranny of the bustling Japanese metro. Echoing the song’s lyrics, the video dreamily pulls listeners into Zild’s world, letting them experience what it was like remembering that special someone on the busy streets of Shibuya. – Mayks Go
“Salamin, Salamin“ – BINI
Amidst its dainty, vibrant, and Y2K-inspired influences, “Salamin, Salamin” is the music video that could easily define BINI’s visual identity. The visualizer perfectly captures each member’s infectious energy –– with their distinct charm and bubbly personalities translating directly through the screen to their audiences. But aside from the colorful palette and playful aesthetics, the “Salamin, Salamin” music video also highlights a deeper layer of self-assurance and unapologetic femininity that remain the signature of who BINI are as artists.
Through dynamic (and impressionable) choreography and a series of stylized sets, this music video underscores the idea of self-reflection and their collective strength as the nation’s girl group. The seamless integration of the track’s upbeat and catchy melodies with a vibrant visual experience easily solidifies “Salamin, Salamin” as more than just a music video –– but a strong statement of who BINI are within the OPM scene. – Gabriel Saulog
“Guess“ – Charli XCX ft. Billie Eilish
While Charli XCX has had a number of impressive visualizers to accompany the release of brat, the sure standout is undoubtedly that of “Guess” featuring Billie Eilish. Directed by Aidan Zamiri, the music video perfectly captures the riotous and unapologetic nature of the track –– with close-up shots of ecstatic partygoers, Eilish bulldozing straight into a room, and a literal mountain of lingerie that perfectly encapsulates the sleazy nature of the track.
With its grimy early-2000s influence, there’s no doubt as to why the video’s release marked one of the more explosive cultural moments of 2024, especially with the carefree and sexy execution that makes it memorable after all these months past its release. – Gabriel Saulog
“KALAKAL” – SB19 ft. Gloc-9
SB19 have never strayed away from showing their complete and honest selves through their work, and even as a unit in their joint collaboration with Gloc 9, they do it fully well. The music video for “KALAKAL,” directed by Alanshiii, aims to highlight the members in all their individual unique colors.
There are references towards the members solo activities littered all around the set; the bike for the music video of “Dilaw” that Justin directed, FELIP’s clothing line Superior Son makes an appearance, there’s a reference to Josh’s solo work Lost & Found, and references to PABLO’s solo album, ALON.
The music video also takes you up close and personal with each member’s hard-hitting rap verses, before sending in Gloc-9 in an unassuming frock before he sets the track blazing. – Rome Saenz
“Misteryoso” – Cup Of Joe
Directed by SB19’s Justin De Dios, the visualizer for “Misteryoso” is a charming and endearing music video that highlights Cup of Joe’s equally whimsical and colorful nature. Starring BINI’s main vocalist Jhoanna as the leading lady, the music video ‘s narrative follows a sweet office romance with mystical fantasy-like daydream sequences.
It’s cheeky in tone, as literal to the song, one of the band’s main vocalists, Gian Bernardino, tries to uncover the mystery shrouding his leading lady, BINI Jhoanna. Decorated all around the short video are easter egg references to both parties’ popular songs; the cover for “Tingin” is set as wall art, Gian leaves a note on Jhoanna’s desk making a pun towards “Salamin, Salamin.”
Overall, the music video for “Misteryoso” may seem playful and cartoonish at a first glance, but is an honest representation of the band’s youthful cheer. – Rome Saenz