The interplay of history, culture, and craftsmanship truly comes alive when poured into a glass. For Filipinos, gatherings are much more than an opportunity to share food and drinks — they are moments to bond, create memories, and tell stories. Whether it’s a milestone celebration or a casual catch-up with friends, drinks are at the heart of these occasions, keeping the conversation flowing and connections strong. With the arrival of world-class spirits, these time-honored traditions are elevated, offering a taste of excellence that perfectly complements the Filipino way of celebrating life’s most cherished moments.

Brown-Forman, a global leader in premium spirits, made a bold debut in the Philippine market with a remarkable launch on December 5 at Southbank Café + Lounge. Already celebrated for its successful expansions in Singapore, Malaysia, and a Guinness World Record partnership in Bali, the brand introduced its distinguished portfolio of super-premium spirits to Manila, seamlessly fusing sophistication with heritage. This milestone marks the beginning of a new chapter for Brown-Forman in the Philippines, offering locals the opportunity to explore exceptional flavors and time-honored traditions.

From exclusive tastings to rare selections, let’s take a closer look at how Brown-Forman is setting a new standard in the local spirits scene.

A Toast to Craftsmanship  

At the core of the celebration was an exclusive showcase of Brown-Forman’s finest offerings, from meticulously crafted scotches to expertly aged tequilas. Sally Goh, General Manager for Emerging Asia, eloquently captured the essence of the event: “We are excited for our Filipino consumers to experience these exquisite brands that embody craftsmanship and tradition.” Her words set the tone for an afternoon that exuded sophistication and depth of flavor.

The centerpiece of the event was a guided spirits tasting led by Stuart Fear, Keeper of the Quaich and Brown-Forman’s Regional Brand Ambassador. Guests were given an in-depth exploration of The Glendronach, a Highland single malt whisky, renowned for its rich sherry cask finish and intricate flavor profile. Fear’s assertion, “There is no better time than to introduce The Glendronach,” underscored the significance of this moment as he shared the heritage and artistry behind the iconic bottle of whisky.

Tequila with a Twist  

Shifting focus to the tequilas, el Jimador and Tequila Herradura commanded attention with their exceptional offerings. From the crisp and vibrant Blanco to the rich, complex notes of Añejo, these tequilas demonstrated their depth and craftsmanship. 

Fear emphasized the growing appeal of tequila among younger Filipino drinkers, making the launch especially relevant as the market continues to evolve. With its commitment to heritage, Brown-Forman’s tequila portfolio not only caters to the rising demand for premium spirits but also elevates the drinking experience with an authentic taste of Mexico’s finest agave. This timely introduction reflects the brand’s dedication to delivering exceptional products that resonate with both seasoned connoisseurs and new enthusiasts alike.

A Premium Portfolio  

For those with a penchant for exclusivity, the event showcased glimpses of rare spirits like the Glenglassaugh 47 Years Old and The Glendronach Single Cask 29 Years Old. Alongside these, the bar served signature cocktails, including a Gin Mare Tonic and a Rum Mule featuring Diplomático rum, ensuring every palate found its match.  

Bringing the Experience Home  

These premium spirits are making their way to select liquor shops and supermarkets nationwide. Starting at Php 3,100 for The Glendronach 12 and Php 1,700 for el Jimador, there’s an option for every occasion.  

For Filipinos who cherish a good story with their drink, Brown-Forman’s arrival is an invitation to sip through history — one remarkable bottle at a time.