BLACKPINK‘s Jennie has joined forces with Beats By Dre.
On June 20, Beats By Dre released their latest line of wireless earbuds, the Beats Solo Buds. Alongside its launch, the audio electronics company premiered a campaign ad featuring Jennie of BLACKPINK. The 30-second clip features Jennie showcasing the earbuds, while an unreleased rap track pays in the background.
Including the tiniest case ever made by Beats, the Beats Solo Buds are described as “mighty small earbuds” that are “packed with incredibly big sound.” The Beats Solo Buds can now be purchased via the official Apple store, with four color options of transparent red, arctic purple, storm gray, and matte black.
In other news, Jennie made her runway debut earlier this June, closing out Simon Porte Jacquemus’ 15th anniversary show in Capri, Italy. Last April, she revealed her third collaboration with eyewear brand GENTLE MONSTER, with its Manila pop-up still ongoing until June 30. Late last year, the pop sensation established her very own company, named OA.
Watch the new Beats Solo Buds commercial featuring Jennie of BLACKPINK below: