i-dle’s Yuqi Shines In Tory Burch’s New Pre-Fall 2025 Campaign

Yuqi of the South Korean girl group i-dle, formerly known as (G)-IDLE, stars in Tory Burch‘s latest Pre-Fall 2025 campaign, showcasing the brand’s handbags and shoes.

Photographed in Seoul, the campaign beautifully captures the brand’s signature blend of refined elegance and modern practicality. Dubbed “the ultimate everyday handbag,” the Romy handbag is lightweight, spacious, and crafted from pebbled leather.

Yuqi showcases standout pieces such as the T Monogram Mini Bucket Bag, crafted from fine leather and featuring a top handle along with a removable crossbody strap. She also models the Kira Diamond Quilt Mini Backpack, made of Italian Nappa leather.

Aside from the handbag pieces, the campaign also showcases the Kira Sports Sandal. Designed for both style and comfort, the sandal features a cushioned sole and sleek hardware details, making it a great option for everyday wear.

In November 2024, Yuqi was named the brand ambassador for the luxury women’s fashion label’s exclusive bags and shoes collections. She also starred in their Holiday 2024 campaign. Shop the Pre-Fall 2025 campaign on their website to explore the selection of handbags and shoes.

Watch the 30-second video for Tory Burch’s Pre-Fall 2025 Campaign featuring Yuqi below:

Founded in 2004 in New York City by designer Tory Burch, the brand set out to create classic yet modern pieces across ready-to-wear, handbags, footwear, and accessories, among others. It has grown into a global lifestyle brand, celebrated for delivering timeless American style around the world.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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