TWICE Embrace A New Sound On Their Latest Mini-Album ‘STRATEGY’ – Listen
The newly-released mini-album marks their fourteenth mini-album, following ‘With YOU-Th’ which dropped earlier this February 2024.
Courtesy of JYP Entertainment
Courtesy of JYP Entertainment
TWICE have a new ‘STRATEGY’ on their latest mini-album.
This time around, the nine-piece girl group has changed up their traditional pop sound for a more genre-fluid approach, incorporating electro-pop and R&B elements onto the record. Such an evolution is most evident in the record’s title track, “Strategy,” which features a guest appearance from chart-topping rap phenomenon Megan Thee Stallion. That isn’t to say that TWICE has lost their touch with bubblegum pop, as several other tracks on the record continue to play around with their beloved sound, while still incorporating new elements here and there, resulting in what may be their most varied record since 2021’s Formula of Love: O+T=<3.
Together with the release of the mini-album, TWICE also dropped a music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary to the record’s title track, which stars all nine members of the group alongside Megan Thee Stallion. Check it out below:
STRATEGY marks the group’s second collaboration with the beloved Houston rapper, following their guest appearance on the recently released remixRemixA new version of an existing song created by altering or reworking its elements, such as tempo, key, instrumentation, or vocals. Remixes can introduce songs to new audiences and genres,Go to Remix Glossary to the chart-topping “Mamushi,” which was included in Thee Stallion’s MEGAN: ACT II.
The record marks TWICE’s first full group Korean release in 11 months, following their thirteenth mini-album With YOU-Th. It topped the U.S. Billboard 200Billboard 200The weekly ranking of the most popular albums in the United States, measured by album-equivalent units that combine album sales, track sales, and streaming. Debuting at number one on theGo to Billboard 200 Glossary chart at the time of its release, also marking their first No. 1 on the chart. They also released their fifth Japan album, DIVE, earlier in July 17th.
Additionally, members Nayeon and Tzuyu both released solo projects this year, with Nayeon dropping her second mini-album NA while Tzuyu dropped her solo debut, abouTZU. Earlier this November, the group’s Japanese sub-unit MISAMO (comprised of Mina, Sana, and Momo) dropped their latest mini-album, titled HAUTE COUTURE.
Listen to TWICE’s newly released mini-album STRATEGY below: