To successfully operate as an artist across multiple media and know how to naturally engage with and positively impact your audience is no easy feat. Yet, through simply being herself, it is something Jolina Magdangal has been able to accomplish to this day for around 3 decades and counting now.

Rightfully designated as the “Queen of Pinoy Pop Culture,” the multi-talented entertainer, whose colorful and bright personality and iconic fashion choices have charmed generations of Filipinos, has shown over the years that her versatility as an artist as well as her cultural impact know no bounds. Whether it’s being a multi-platinum certified singer, an accomplished actor, or even a successful TV presenter, she has undoubtedly become and continues to be a staple of Filipino entertainment.

Whatever she does, she has always stayed true to herself, something that she also sees and greatly admires in the younger generation of artists today. “May ibinubuga talaga yung mga bata ngayon, at pwede nilang sabihin na sila mismo ‘yung gumawa ng kagandahan na ito [Kids today get to contribute so much to the industry, and they can proudly say that they are the ones creating the beauty of their music],” she tells Billboard Philippines. “Walang mga rules sa pinaggagawa nila, kaya nagagawa nila ang gusto nila sa sarili nilang depinisyon [There are no rules to what they are doing, which is why they get to craft whatever they want in their own definition].”

Whether it is being a role model for the youth, imparting invaluable life lessons as a host on Magandang Buhay, or simply being the loving mother that she is, she continues to serve as a highly regarded inspiration to many, whatever stage or aspect of her life and career it may be.

Undoubtedly, with a natural charm, an all-around portfolio, and positive influence spanning decades such as hers, Jolina Magdangal is the perfect choice to host the first ever Billboard Philippines Women In Music. The inaugural event follows the footsteps of Billboard‘s very own Women In Music event as it serves to solely focus on acknowledging and honoring women for their passion, artistry, and efforts for and within Filipino music.

Catch her alongside honorees Sarah Geronimo, Regine Velasquez-Alcasid, Pilita Corales, and many more at the first ever Billboard Philippines Women In Music this March 22, 2024 at Samsung Hall in SM Aura, Taguig.