TikTok has continued to deepen its relationship with the music streaming world despite recent setbacks — including the shutdown of its TikTok Music platform. Earlier on November 7, the company unveiled its new ‘Share to TikTok’ feature, which reverses the functionality of the ‘Add to Music’ feature launched earlier this year.
While ‘Add to Music’ allowed users to save discovered tracks from the platform to their preferred streaming services, ‘Share to TikTok’ now enables users to share music found on external platforms like Apple Music and Spotify directly to the application. Currently, the feature is exclusive to Spotify and Apple Music users, with content including music tracks, albums, playlists, and podcasts all shareable to the short-form video platform.
The integration is live now and works via two main methods wherein users can post content to their feed (FYP and Stories) using either the green screen or Photo Mode features, or share directly with others via messages within the app. Each shared piece of content will link back to the original streaming service where it resides.
“This new feature will be an amazing way of promoting artists and tracks to the TikTok community,” said Ole Obermann, TikTok’s Global Head of Music Business Development. “Since launching ‘Add To Music App,’ we’ve already seen hundreds of millions of track saves and billions of streams across our music streaming partners. ‘Share to TikTok’ completes the loop, bringing more visibility to music, podcasts, and audiobooks to a massive audience.”
TikTok’s Lindsey Kelt Zikry, Global Product Partnerships Lead, echoed this sentiment, emphasizing that the new feature expands the platform’s role as a space for creative expression: “Our integration enables seamless sharing of content from music streaming services to TikTok, unlocking new methods of creative expression for users and creators alike. It also provides a powerful way for artists, podcasters, and authors to engage with their audiences directly.”
Spotify, in its own announcement, highlighted the growing interconnectedness of music and social media, pointing to its prior integration with Instagram, which allows users to save songs discovered on the platform to their Spotify libraries. “Our ambition is to be accessible everywhere our listeners are,” Spotify said, noting that the integration with the platform is part of a broader push for seamless social sharing across platforms like Meta, Snapchat, and X (formerly Twitter).