HYBE Launches New Label To Produce The Next Girl Group

HYBE, the entertainment company behind BTS, has launched ABD, a new label dedicated to producing its next girl group.

Short for “A Bold Dream,” the label embodies a creative philosophy centered on “pursuing unconventional, flexible, and playful ideas” that go beyond the norm.

With its deep understanding of both artists and fans, the new label aims to pursue the joy of music while also exploring new and exciting possibilities in the world of K-pop.

ABD will be led by Jiwon No, former Head of Artist Planning at PLEDIS, the company managing SEVENTEEN. In her new role as President, she will oversee overall management and strategic direction, drawing on her experience at both PLEDIS and MORE VISION, the company established by Jay Park.

The label’s first girl group is set to debut in the second half of 2026. Sung Soo Han, Master Professional (MP), the creative mastermind behind artists including IZ*ONE and TWS, will lead the group’s overall production, including music, concept, and performance.

This venture aligns with HYBE’s multi-label strategy, with the goal to champion creative independence as K-pop continues to evolve globally.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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