HYBE Launches New Label To Produce The Next Girl Group
The label will be led by Jiwon No, the former Head of Artist Planning at PLEDIS.
Courtesy of HYBE Corp.
Courtesy of HYBE Corp.
HYBE, the entertainment company behind BTS, has launched ABD, a new label dedicated to producing its next girl group.
Short for “A Bold Dream,” the label embodies a creative philosophy centered on “pursuing unconventional, flexible, and playful ideas” that go beyond the norm.
With its deep understanding of both artists and fans, the new label aims to pursue the joy of music while also exploring new and exciting possibilities in the world of K-pop.
ABD will be led by Jiwon No, former Head of Artist Planning at PLEDIS, the company managing SEVENTEEN. In her new role as President, she will oversee overall management and strategic direction, drawing on her experience at both PLEDIS and MORE VISION, the company established by Jay Park.
The label’s first girl group is set to debut in the second half of 2026. Sung Soo Han, Master Professional (MP), the creative mastermind behind artists including IZ*ONE and TWS, will lead the group’s overall production, including music, concept, and performance.
This venture aligns with HYBE’s multi-label strategy, with the goal to champion creative independence as K-pop continues to evolve globally.
Frequently Asked Questions
ABD, short for “A Bold Dream,” is a new label under HYBE dedicated to producing the company’s next girl group, built around a creative philosophy of unconventional and playful ideas.
ABD is led by President Jiwon No, the former Head of Artist Planning at PLEDIS, the agency behind SEVENTEEN, who previously also worked at Jay Park’s MORE VISION.
ABD’s first girl group is set to debut in the second half of 2026, with production led by Sung Soo Han, Master Professional behind IZ*ONE and TWS.
The launch supports HYBE’s multi-label strategy, which aims to champion creative independence across its roster as the company continues expanding within the global K-pop industry.
Yes, Sung Soo Han has previously worked as the creative mastermind behind IZ*ONE and TWS, and will now oversee ABD’s debut group’s music, concept, and performance direction.
