In an official announcement posted to her Instagram account, the K-pop superstar introduced the company to the public. “Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together”, the caption states. LISA first teased this brand-new endeavor of hers on February 7 (Wednesday), teasing the upcoming announcement with a cryptic post that showcased the international phenomenon in a stunning black and white photo.
The news of LISA’s LLOUD label follows that of her fellow BLACKPINK bandmate JENNIE, who established her own label OA, also known as Odd Atelier, last November 2023. Though the K-pop supergroup has renewed their contract with YG Entertainment for their group activities, it was mentioned that each of the group’s four members was to pursue their solo endeavors separately with other music labels.
For now, both LISA and JENNIE have established their respective labels, while rumors continue to swirl around JISOO and ROSÉ’s future involvement with other labels in the music industry. The group’s contract renewal has hinted at a major comeback for BLACKPINK’s return later this year, with a new record and upcoming world tour, according to an official statement from YG Entertainment.
As fans anticipate LISA’s return to her solo career, feel free to revisit her mini-album LALISA below: