BLACKPINK’s JENNIE teams up with Haribo USA for a dream collaboration to launch her own limited edition “Ruby Hearts” gummy candies.
On Instagram, the singer-rapper shared her enthusiasm, calling the partnership a dream come true. The post shows a series of photos and videos of her unboxing a care package sent by Haribo, which included a Haribo Goldbear plushie, a Polaroid camera, and the gummy treats.
JENNIE: Courtesy of @jennierubyjane
JENNIE: Courtesy of @jennierubyjane
The “Ruby Hearts” name is, of course, inspired by her debut studio album, Ruby, released last March.
Haribo first teased the collaboration last month on Instagram with a short video captioned, “We’ve been working on something sweet,” with “like JENNIE” playing in the background. As of this writing, the official release date and the exclusive flavors of the limited-edition gummies have yet to be announced.
JENNIE: Courtesy of @jennierubyjane
2025 has been a collaborative year of collaborations for the singer. For Valentine’s Day this year, she teamed up with Discord to launch the exclusive Ruby Collection of profile decorations and effects. She also starred in Chanel’s 25 Handbag campaign, joining global pop icon Dua Lipa.
She wrapped up ‘The Ruby’ Experience‘ tour on March 21, with stops in Los Angeles, New York, Seoul, and Paris. Just weeks later, she lit up the Coachella stage with a solo set over two weekends, performing tracks from her album, including “Mantra,” “ZEN,” and “Handlebars.”
