Doechii Powers Up Samsung’s Galaxy S25 Edge Global Campaign

Doechii teams up with Samsung to celebrate the launch of their latest Galaxy S25 Edge, their lightweight and slimmest S Series phone yet, with an exclusive Live on the Edge performance in New York City on May 31 (8:00 AM PH Time).

Revealed this month, the S25 Edge showcases a lightweight and durable design, perfect for everyday use. Its compact size makes it easy to carry in your pocket without compromise. Enhanced by Samsung’s powerful Galaxy AI suite, the device delivers a smooth, intelligent user experience tailored for everyday creativity.

As part of the global campaign, Samsung has released a series of promotional spots featuring Doechii, including a 15-second spot co-starring her alligator, Coconut, which was featured on the cover of her acclaimed mixtape, Alligator Bites Never Heal. Coco also appeared in the singer’s breakout music video for “Crazy.”

In a statement, the “Anxiety” singer highlights how music and fashion fuel her creativity and self-expression, saying, “With this partnership, I want to encourage people to have fun, try something new, and know that the creative voice inside them is valid and something to lean into.”

Stream the exclusive performance on Samsung’s YouTube channel below:

Earlier this month, Felix of Stray Kids was named the new face of the campaign for the Galaxy S25 Edge.

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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