Felix of Stray Kids has just been named the new face of Samsung’s high-end smartphone, the Galaxy S25 Edge, to be released later this month.
On Instagram, the Stray Kids’ Felix and Samsung Korea shared a video set to Foreign Air’s “Your Touch,” featuring him in a sleek black suit, confidently showcasing the phone’s slim profile and elegant design.
With the slogan “Beyond Slim,” the Galaxy S25 Edge is Samsung’s slimmest phone to date, measuring just 5.8mm in thickness and weighing 163 grams. It boasts a 6.7-inch display, a 200-megapixel wide-angle camera, and Samsung’s AI suite — Galaxy AI.
The Galaxy S25 Edge is available in Titanium Silver, Titanium Icyblue, and Titanium Jetblack, and is priced at USD 1,099, or roughly PHP 62,000. An official Philippine release date has yet to be announced.
Samsung and the world of K-pop aren’t entirely new to each other. In 2020, Samsung released a special BTS edition of the Galaxy S20+ and Galaxy Buds+, featuring the group’s branding and exclusive content. In 2019, they partnered with BLACKPINK to launch a special edition Galaxy A80, Galaxy Watch Active, and Galaxy Buds.
Beyond music, the 24-year-old singer-rapper has been making global waves in fashion and tech. Last March, he returned to the runway at Paris Fashion Week for the Louis Vuitton Fall-Winter 2025 show. He became a brand ambassador in 2023 and made his runway debut at the fashion house’s Women’s Fall-Winter 2024–2025 show last year.