SB19 And BINI’s Travel Microsites Are Now Live On The DOT Website
The launch follows the P-pop groups’ recent appointment as the newest tourism ambassadors of the Philippines in July.
SB19, BINI: Courtesy of 1Z Entertainment and Star Music.
SB19: Courtesy of 1Z Entertainment.
The Department of Tourism (DOT) unveiled dedicated travel destination microsites for SB19 and BINI on August 12, 2026, as part of their ongoing Discover More To Love tourism campaign.
On August 10, 2026, the agency teased the launch through links to the groups’ respective microsites, which initially displayed countdowns leading up to their official unveiling. Each site featured a distinct interface inspired by the branding and concepts of the P-pop powerhouses, collectively referred to as “SBINI19.”
In an official announcement on August 12, 2026, the DOT launched the dedicated microsites for the two groups, giving A’TIN and BLOOMs a new way to explore the Philippines through their favorite artists. The SB19 and BINI pages can now be accessed through tourism.gov.ph.
Courtesy of Tourism Philippines.
Both microsites list each of the members’ dream destinations across the country, including Batanes, Palawan, Boracay, Bukidnon, Romblon, Siargao, Bohol, Surigao, Siquijor, and Zamboanga. Fans can also find special travel packages and discounts for said destinations, offered exclusively through DOT-accredited partners.
The sites also offer interactive features that allow fans to engage with SBINI19. BLOOMs can submit #BloomTrails, sharing photos and captions from their own travels or destinations featured on the BINI members’ wish lists. Meanwhile, A’TIN can leave personalized messages for SB19 alongside a song of their choice from the group’s discography.
Fans can also stay updated on the groups’ latest releases, tours, and upcoming activities through the sites.
Arriving as part of the DOT’s Discover More To Love campaign which launched in June 2026, the microsites allow audiences in the Philippines and around the world to discover local destinations and experiences through two of the country’s most influential P-pop acts.
Tourism Secretary Dita Angara-Mathay highlighted the two groups’ ability to influence audiences and generate economic activity as a key consideration behind their inclusion in the campaign.
“This kind of influence is particularly valuable for us in tourism, where a person’s interest contributes to the local economy. A fan who travels to see an artist may also stay in a hotel, eat at local restaurants, explore nearby attractions or discover a destination for the first time. Each trip creates an opportunity for tourism spending to reach the businesses and communities that make those experiences possible,” she stated.
In recent news, the Nation’s Girl Group and Kings of P-pop linked up in Rohnert Park, California in early August for a social media collaboration, following their respective international schedules and continued efforts to bring Filipino music to audiences worldwide. It comes ahead of their performances at Summer Sonic 2026 in Japan, where the two groups will once again represent the Philippines on the global stage.
SB19 and BINI were recently appointed as the Philippines’ newest tourism ambassadors in July.
Frequently Asked Questions
SB19 and BINI’s travel microsites are dedicated tourism.gov.ph pages by DOT, listing each member’s dream Philippine destinations, exclusive travel packages, and interactive fan features under the Discover More To Love campaign.
DOT officially launched the microsites on August 12, 2026, after a teaser countdown starting August 10. Both are accessible through tourism.gov.ph.
Fans can browse dream destinations, access DOT-partner travel deals, and join interactive features — BLOOMs share #BloomTrails photos, while A’TIN leave SB19 messages paired with a song.
Featured destinations include Batanes, Palawan, Boracay, Bukidnon, Romblon, Siargao, Bohol, Surigao, Siquijor, and Zamboanga — all drawn from SB19 and BINI members’ personal travel wish lists.
Tourism Secretary Dita Angara-Mathay cited their fan influence on local spending — concertgoers often book hotels, eat locally, and explore nearby attractions, generating tourism revenue for host communities.
