Netflix‘s romantic comedy television series, Boyfriend on Demand, starring JISOO of BLACKPINK, debuts its official trailer.
Directed by Kim Jung-sik (No Gain No Love) and written by Namgung Do-young, the series follows a burnout webtoon producer Seo Mi-rae (JISOO), who seeks to escape real-world problems and relationships by subscribing to a virtual dating simulation service. This allows her to enter the digital world and interact with simulated partners who are programmed to be her ideal matches.
The trailer also features Kyeong-nam, played by Seo In-guk, with whom Mi-rae interacts in the real world. They develop a slow-burn connection, ultimately becoming “overtime work buddies,” which adds to a layer of complexity to her ventures in the digital world to find her perfect match.
The cast also includes Seo In-guk, Gong Min-jeung, Kim Ah-young, Park Hae-rin, Ha Young, and Han Ga-eul
Notably, one of the series’ filming locations was in Cebu. In February 2025, the K-pop idol and Seo In-guk were spotted filming scenes in Maribago, Lapu-Lapu City.
Watch the official trailer for Boyfriend on Demand below:
The 10-episode first season of Boyfriend on Demand streams on Netflix on March 6, 2026.
This marks JISOO’s first stint as a lead in a television series, and her third overall as one of the co-leads. She starred in the 2021 historical romantic melodrama, Snowdrop, and the 2025 zombie rom-com, Newtopia.