Post Malone and Sony launch the latest WH-1000XM6 wireless noise-cancelling headphones, promising premium audio quality and the ultimate listening experience as part of the “For The Music” audio brand campaign.
The campaign features a series of ads that highlight Sony’s audio technology and its power to elevate the listening experience, allowing fans to share the moment with the Grammy-nominated rapper.
“Great sound is essential for me when I’m making and listening to music. These new noise-cancelling headphones make you feel completely inside the music,” Post emphasizes the importance of sound quality in his creative process, in a statement.
Building on the WH-1000XM5 model, Sony leveled up with impressive new features and further develop the industry-leading noise cancellation of the brand’s flagship headphones The latest model let you experience your music as it was meant to be heard, featuring 360 Spatial Sound upmixing that transforms regular content into immersive spatial audio.
For the WH-1000XM6, Sony collaborated with industry-leading mastering engineers, including Randy Merrill and Chris Gehringer of Sterling Sound, Mike Piacentini of Battery Studios, and Michael Romanowski of Coast Mastering.
Additionally, with LDAC, Sony’s proprietary audio coding technology, the WH-1000XM6 supports both High-Resolution Audio and High-Resolution Audio Wireless. Calls are crystal clear, thanks to intelligent beamforming that isolates your voice from background noise
Another new feature highlighted is Scene-based Listening, an intuitive function that uses sensing technology to automatically play music based on your activity and adjust the noise cancellation level according to your environment and location.
Available in Black, Platinum Silver, and Moonlit Blue, the WH-1000XM6 is priced at PHP 27,999.
Watch a short campaign video below:
Last April, the “Sunflower” hitmaker was tapped by Sony to showcase three new speakers for the ULT Power Sound series. He is currently embarking on the Big Ass Stadium Tour, in support of his sixth studio album, F-1 Trillion.