NewJeans Model New Jeans For Calvin Klein’s Fall 2024 Campaign

NewJeans have just been announced as the newest brand ambassadors for Calvin Klein.

In their shoot for the brand’s Fall 2024 campaign, the K-popK-PopA genre of South Korean popular music known for polished production, intricate choreography, and elaborate visuals, built around trainee systems and global fandoms. K-pop has a huge following in theGo to K-Pop Glossary superstars showcase their dainty yet feminine side as they model ’90s-inspired pieces — such as denim trucker jackets, brand logo tees, puffer and bomber jackets, and of course, new jeans.

The campaign, shot by frequent Calvin Klein collaborator Gordon Von Steiner, simultaneously highlights each member’s distinct personality and the designer’s fall denim offering, which leans heavily into the loose type of style that evokes a relaxed yet chic set of timeless looks. The result of the campaign marks the final chapter of the brand’s Fall 2024 series, which has also starred CK favorites like actors Jeremy Allen White, Alexander Skarsgard, Greta Lee, and SEVENTEEN‘s Mingyu.

“We are so excited to be starring in a Calvin Klein campaign,” NewJeans said in a statement. “It was a natural fit to partner with a brand rooted in confidence and with their team on a campaign that brought our personalities into focus, all while having fun wearing the latest seasonal styles.”

The group also just released their two mini-albums, How Sweet and Supernatural, just a few months back. The “OMG” hitmakers also performed in the Philippines a few weeks back for Coke Studio: The Ultimate FandomFandomA community of devoted supporters organized around an artist or group, known for shared language, rituals, and collective action. Fandoms drive streaming, voting, and merchandise sales, and Filipino fans areGo to Fandom Glossary Concert alongside Filipino musical acts like ALAMAT, Illest Morena, and more.

As we anticipate what lies ahead for NewJeans, listen to their latest Japanese mini-album Supernatural below: