TUIDE officially make their debut under HYBE with their first EP, TUNE & PLAY.

Released on August 24, 2026, the five-track mini album introduces the seven-member group’s signature sound, which they describe as “soultronic” — a fusion of soul and electronic music. Alongside the EP, they also dropped a music video for the lead track, “SUN KISS,” filmed against the stunning landscapes of Iceland.

Produced by Han Sung-soo and duo GroovyRoom, TUNE & PLAY introduces a vibrant sound and concept for the group. The release explores a variety of genres across its five tracks, including “ABD,” which blends R&B and lo-fi textures, and “Echo,” which leans into a house-inspired sound and features an interpolation of Janet Jackson’s “All For You.” Meanwhile, “Flip-Flop Girl” takes on a laid-back, rhythmic feel, while “GRLS” draws inspiration from UK garage.

Composed of members Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani, the seven-member act takes their name from the phrase “tune the tide.” The group initially gained public attention following the introduction of Seoyeon, the younger sister of JIHYO, a member of South Korean girl group TWICE.

TUIDE were first introduced through teaser videos shared on ABD’s social media, showcasing the warm and playful concept with colorful visuals and animations throughout the rollout.

Managed by HYBE’s new subsidiary ABD, meaning “A Bold Dream,” TUIDE join the company’s growing lineup of K-pop acts, which includes BTS, TXT, LE SSERAFIM, NewJeans, ENHYPEN, ILLIT, and more.


Listen to TUIDE’s first-ever EP, TUNE & PLAY, below:

Frequently Asked Questions

TUIDE are a seven-member girl group under HYBE subsidiary ABD. They debuted August 24, 2026, with their first EP, TUNE & PLAY, and lead single “SUN KISS.”

TUIDE describe their sound as “soultronic,” a fusion of soul and electronic music. TUNE & PLAY spans genres including R&B, lo-fi, house, and UK garage across its five tracks.

TUNE & PLAY was produced by Han Sung-soo and duo GroovyRoom. The EP includes lead single “SUN KISS,” plus “ABD,” “Echo,” “Flip-Flop Girl,” and “GRLS.”

TUIDE consists of Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yi Hani. Seoyeon is the younger sister of TWICE member JIHYO, drawing early public attention to the group.

TUIDE’s name comes from the phrase “tune the tide.” The group debuted under ABD, HYBE’s new subsidiary meaning “A Bold Dream,” joining labelmates like BTS, TXT, and NewJeans.

Andrea Manuel

Andrea Manuel

Writer

Andrea Manuel is a Writer at Billboard Philippines, covering the latest developments in Filipino music and culture. She reports on daily news spanning OPM, P-pop, hip-hop, and mainstream international releases that resonate with Filipino audiences, helping readers stay informed on the artists, releases, and trends shaping today’s music landscape.

Her coverage includes music releases, artist debuts, concert announcements, festival appearances, industry developments, and notable milestones, with a particular interest in documenting the evolving stories of both emerging and established artists across genres.

Andrea has also written concert and album reviews, as well as feature stories drawn from artist interviews. Through timely and engaging reporting, she highlights artists, releases, and cultural moments driving conversations across the Philippine music industry and beyond.

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