SEVENTEEN join forces with The Smurfs for a reimagined music video of the South Korean boy band’s hit single “God of Music.”
The collaboration brings the group and the iconic Smurfs characters together, celebrating their messages of joy, teamwork, and harmony. Fate seemed to align because the Smurfs’ anniversary is October 23, 1958, and the group’s track was released on the very same day this year.
“This collaboration brings together two icons united by shared values — SEVENTEEN, celebrated for spreading messages of positivity and togetherness through their music, and The Smurfs, beloved symbols of hope and happiness,” says PLEDIS in an official statement.
“I know he would be happy and proud about this partnership with Seventeen and to see that 67 years after they were created, his beloved blue characters continue to spread joy and unity in new ways,” says Véronique Culliford, daughter of Peyo, creator of The Smurfs, and President of The Peyo Company.
The video for the track features the blue characters, such as Smurfette, Papa Smurf, and Clumsy, dancing along to the song, later being joined by the members of the group.
Watch the music video below:
“God of Music” is the lead single of the group’s 12th Korean and 15th overall EP, Seventeenth Heaven. The group is gearing up for the Philippine stop of their [NEW_] World Tour, which will happen on March 21, 2026, at the Philippine Sports Stadium in Bulacan.
Beyond the music video, there will be a SEVENTEEN and The Smurfs collaboration that will launch in 2026.