O SIDE MAFIA, Al James, And BRGR Team Up New Single ‘Kunan Mong Pic’
The trio are hosting a music video premiere at Coziest Manila today.
O SIDE MAFIA photographed by Everywhere We Shoot for Billboard Philippines. Al James: Courtesy of @aljames
O SIDE MAFIA photographed by Everywhere We Shoot for Billboard Philippines
Chart-topping Pinoy hip-hopHip-HopA cultural movement and music genre that began in the Bronx in the 1970s, built on rapping, DJing, beatmaking, and sampling. Hip-hop has a strong Filipino scene, with artists writingGo to Hip-Hop Glossary group O SIDE MAFIA have joined forces with the one and only Al James for their latest track, “Kunan Mong Pic” (Take A Pic).
The track, which was released today (May 16) features Gee Exclsv, Madman Stan, and Costa Cashman working with their longtime collaborator BRGR and a verseVerseA section of a song that advances its story or message, typically sharing the same melody with different lyrics each time. Verses set up the emotional and narrative context forGo to Verse Glossary by Al James. To celebrate the release, the trio is hosting a music video premiere event at Coziest flagship store in Manila today at 5 PM.
Joining O SIDE MAFIA and Al James at the music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary premiere are rappers Alex Bruce, 2ICEY, THUGSTA, and 303KE!. The O SIDE MAFIA x Coziest merchandise line will also be available at the store from 10 AM to 7 PM today. Fans will also be able to get their merchandise signed by the trio on the day. Prices for the collection range from P400 to P1,800. Check out more details via Coziest’s Facebook page here.
In other news, O SIDE MAFIA were recently featured as part of Billboard Philippines’ Pinoy Hip-Hop Class of 2024. In their featureFeatureA collaboration in which one artist appears on another's track, usually credited with the abbreviation feat. Features quickly introduce performers to each other's audiences, and a well-chosen guest can liftGo to Feature Glossary story, the trio talked about their journey of growing up in Malate, Manila and how it influenced their music. Madman Stan shared, “Nandun ‘yung mahihirapan ka gawin ‘yung mga bagay na gusto mo kasi ‘di sang-ayon ‘yung kapaligiran mo (You’ll find it difficult to do the things you want to do because your environment is not conducive to it).”
Nevertheless, they became the first Pinoy hip-hopHip-HopA cultural movement and music genre that began in the Bronx in the 1970s, built on rapping, DJing, beatmaking, and sampling. Hip-hop has a strong Filipino scene, with artists writingGo to Hip-Hop Glossary group to top the Billboard Philippines Songs Charts with “GET LOW.” They then performed the track on Billboard Philippines Soundwave together with BRGR. Watch it here.
Listen to O SIDE MAFIA and Al James’ “Kunan Mong Pic” below.