Kendrick Lamar isn’t being modest about his recent winning streak, having just dropped the music video to his hit single, “Not Like Us.”
The long-awaited video to the chart-topping track sees the rapper taking a victory lap around his hometown of Compton, paying homage to the West Coast while taking subtle jabs at Drake and his OVO crew.
Directed by Dave Free and Lamar himself, it features several cameos from Lamar’s peers — including Tommy The Clown, Former Toronto Raptor DeMar DeRozan, producer Mustard, his fiancée Whitney Alford, and their children together. The latter’s appearance particularly marks a not-so-subtle way of addressing previous controversies brought up by Drake‘s diss track “Family Matters,” which puts the Canadian rap figure in the wrong.
The release of “Not Like Us” marks a triumphant moment for Lamar, who is widely regarded as the victor in his recent (and ongoing) feud with Drake. The track soared to the top of the Billboard Hot 100 charts and has been considered a strong contender for the top song of the summer alongside Sabrina Carpenter‘s irresistible earworm “Espresso” and Tommy Richman’s “Million Dollar Baby.”
Lamar also recently showcased his dominance by performing the song six times at “The Pop Out” concert in Los Angeles on June 19, where he also celebrated his hip-hop roots by bringing out icons like Dr. Dre, YG, Tyler the Creator, and Schoolboy Q, amongst others.
In the ongoing saga between the two rappers, there have been a total of ten tracks released back and forth since March of this year. The feud began brewing after the release of Drake and J.Cole’s song “First Person Shooter,” to which Lamar responded with the track “Like That,” together with Metro Boomin and Future.
“Not Like Us” serves as the ninth entry in the list of tracks released from the widely publicized feud, with its brand new video serving as both a celebration of Lamar’s success and a playful jab at his rival — solidifying his position as the leading figure of this feud so far.
Listen to Kendrick Lamar’s chart-topping single “Not Like Us” below: