FIFTY FIFTY Enter A New Era With Mini-Album ‘DAY & NIGHT’
The group have entered a new chapter, exploring a more mature sound.
By Rome Saenz
Courtesy of Arista Records
Courtesy of Arista Records
Yesterday (April 29, 2025), the rising K-popK-PopA genre of South Korean popular music known for polished production, intricate choreography, and elaborate visuals, built around trainee systems and global fandoms. K-pop has a huge following in theGo to K-Pop Glossary girl group FIFTY FIFTY have returned with a new mini-album entitled DAY & NIGHT. Marking the group’s entry into a more mature dream-pop kind of sound, the “Cupid” hitmakers came out with a music video for the album’s first track, “Pookie,” that visualizes the upbeat rhythm of the song.
In an official press release, the creative direction behind the music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary was further explained: “The music video brings to life a new visual concept dubbed ‘Ironic Fantasy.’ With contrasting imagery that blends reality and illusion, innocence and instability, the visuals create a captivating tension that draws viewers in and leaves them wanting more.”
Watch the music videoMusic VideoA short film that accompanies a song, combining performance, storytelling, and visual style to promote the music. Music videos shape an artist's image, can drive viral success and fan theories,Go to Music Video Glossary for “Pookie” here:
In the same official statement, Artisa Records shared the vision behind the album, “Returning with a more mature sound and visual identity, this album captures the enlightening journey of five girls in search of their true selves. Stepping beyond the familiar, they confront fear, confusion, and courage — a series of choices that unfold organically across two interconnected chapters: Day and Night.”
Check out the full track list for DAY & NIGHT here:
- Pookie
- ADONIS
- Work of Art
- Perfect Crime
- Heartbreak
- Midnight Special
FIFTY FIFTY made their debut in 2022, with their EPEPShort for extended play, a collection of songs longer than a single but shorter than a full album, typically containing three to six tracks. Artists use EPs to introduce theirGo to EP Glossary, THE FIFTY. Since then, the group has grown with hits like “Cupid” and “SOS.” Following the change of their lineup in 2024, the group has been composed of the members: Keena, Chanelle Moon, Yewon, Hana, and Athena.
Listen to DAY & NIGHT here: