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Marking a major milestone in her career, Sandara Park — also known as Dara — has unveiled her self-established agency, ARADNAS.
Officially launching its social media platforms on June 5, 2026, Dara began a rollout of content for her new label, including a series of refreshed profile photos. Spelling her name backwards, “ARADNAS” serves as a new beginning for the K-pop idol who has been in the industry for more than two decades.
Beyond the label launch, Dara also announced her upcoming 2026 Fan-Con Asia Tour titled REPRISM, kicking off on July 4, 2026 at YES24 Live Hall in Seoul, South Korea. With more stops to be announced soon, the show arrives in support of her much-anticipated solo project of the same name.
Dropping a promotion scheduler, the actress-singer is set to release concept photos, behind-the-scenes videos, music video teasers, a track list, and more ahead of the album release on June 20, 2026. Serving as its first preview, a dreamy concept photo of Dara sporting a wet-hair look arrived on June 9, 2026.
Courtesy of ARADNAS.
In more relevant news, the 41-year-old artist was recently appointed as public relations ambassador for the Overseas Koreans Agency under South Korea’s Ministry of Foreign Affairs. Sharing her gratitude on social media, Dara acknowledged her time in the Philippines, living closely with overseas Koreans, as especially meaningful to her recent achievement.
Debuted under YG Entertainment in May 2009, Dara became part of the iconic girl group 2NE1 alongside Park Bom, CL, and Minzy. Before that, she gained popularity in the Philippines through the reality talent competition, Star Circle Quest, in 2004, earning the title “Pambansang Krung Krung.”
2NE1 recently celebrated their 17th anniversary, with Dara sharing a group photo on her social media last May 17, 2026.
In anticipation of Sandara Park’s upcoming solo project REPRISM, revisit her iconic hit, “In Or Out,” below:
Frequently Asked Questions
ARADNAS is Sandara Park’s self-established music label, officially launched on June 5, 2026. The name is “Sandara” spelled backwards, symbolizing a new chapter for the artist after more than two decades in the K-pop industry as a member of 2NE1 under YG Entertainment.
REPRISM is Sandara Park’s 2026 Fan-Con Asia Tour, announced alongside her solo album of the same name. The tour kicks off on July 4, 2026, at YES24 Live Hall in Seoul, South Korea, with additional stops to be announced. It marks her first major solo touring campaign.
Sandara Park’s solo album REPRISM is set for release on June 20, 2026. A promotional scheduler released ahead of the album includes concept photos, behind-the-scenes videos, music video teasers, and a tracklist, with the first concept photo dropping on June 9, 2026.
Sandara Park was appointed public relations ambassador for the Overseas Koreans Agency under South Korea’s Ministry of Foreign Affairs. She credited her years living in the Philippines and her close connection with overseas Koreans as personally meaningful context behind the appointment.
Sandara Park debuted under YG Entertainment in May 2009 as a member of 2NE1, alongside Park Bom, CL, and Minzy. Before her K-pop debut, she gained popularity in the Philippines through the 2004 reality talent competition Star Circle Quest, earning the nickname “Pambansang Krung Krung.”