In an exciting new partnership, BINI—the hottest girl group in the Philippines—has officially been named the latest ambassador for Sunsilk, the country’s most beloved shampoo brand. This collaboration marks BINI’s entry into the Hairkada community, a movement designed to empower girls everywhere to confidently let their hair down, especially during those important moments in life. Following in the footsteps of fellow Sunsilk ambassador, Belle Mariano, BINI joins the ranks of inspiring young women representing hair confidence and beauty.
Known for their poise and charm, BINI invite everyone to discover the secret behind their stunning hair—Sunsilk Smooth and Manageable shampoo. This formula allows you to finally leave behind the hassles of frizz, ponytail dents, and tangles. Sunsilk promises up to 5x smoother, “lugay-ready” hair (vs non-conditioning shampoo, with regular use), paired with a scent that’s guaranteed to leave a lasting impression.
To celebrate this partnership, Sunsilk and BINI have unveiled a special video that brings to life the power of smooth, manageable hair. The film showcases how BINI’s effortless beauty and confidence on stage is mirrored in everyday life, demonstrating the transformative effect that healthy, flowing hair can have. From performances to personal moments, BINI embodies Sunsilk’s vision of beauty that’s as powerful as it is natural.
This collaboration isn’t just about hair care—it’s about encouraging women everywhere to embrace their unique beauty. With Belle Mariano already inspiring fans to take pride in their natural hair, BINI’s addition to the Hairkada adds a new level of energy and excitement, showing that confidence truly starts with how you feel about yourself.
Watch the newly released film featuring BINI and Sunsilk here and see for yourself how this dynamic partnership is redefining hair confidence.