Meet your new Pandora girl. Tyla has been named Pandora’s newest ambassador, leading the “Pandora Styled by Tyla” campaign, which showcases her favorite charms that reflect her musical journey and childhood.
Courtesy of Pandora
The collection focuses on Pandora’s popular charms, like the Cherry Blossom Charm, which the Grammy winner gives a nod to her breakout track, “Water,” and the Mini Shark Tooth Charm, a tribute to her South African heritage and music.
Each charm can be worn on necklaces, bracelets, and hoop earrings, including the chain the singer wears with letter charms spelling out “TYGER,” showcasing her love for her fanbase.
Courtesy of Pandora
Courtesy of Pandora
In a press release, Pandora and Tyla shared that the collaboration celebrates “the power that jewelry holds to capture life’s most unforgettable moments, inspiring a new generation to embrace their unique stories in their own personal expression.”
The singer explains that the collaboration reminds her of home, as her mom always made jewelry. She says, “The birthstone charms remind me of the beads I had lying around the house growing up. Whenever our mother wanted us not to bother her, she’d give us a big container of beads, and my sisters and I would make friendship bracelets all day.”
Shop the “Pandora Styled By Tyla” campaign here.
Along with her collaboration with Pandora, Tyla has been making waves through several exciting partnerships, including an endorsement deal with Nike earlier this year.