Global superstar and Toronto native The Weeknd has teamed up with the Toronto Blue Jays of Major League Baseball (MLB) and sports merchandise giant Fanatics to launch a limited-edition XO World Series apparel collection.
The Toronto Blue Jays x XO World Series Collection celebrates the team’s first World Series appearance in more than three decades with pieces from XO, the Weeknd’s own record label, which has also evolved into a full-fledged fashion and lifestyle brand.
The lineup includes hoodies, T-shirts, and caps featuring the XO logo, Blue Jays insignia, and official World Series graphics — available in black and blue colorways.
Courtesy of Fanatics
Courtesy of Fanatics
Courtesy of Fanatics
Courtesy of Fanatics
Prices start at USD 60 (around PHP 3,600) for T-shirts and USD 150 (around PHP 8,850) for hoodies. Fans can purchase the merchandise online through Fanatics‘ website and MLB Shop or in person at Toronto’s Rogers Centre during the World Series games.
The drop follows a hype video released two weeks ago featuring the “Blinding Lights” hitmaker. Set to his song “Timeless,” the video highlights Toronto’s Rogers Centre and serves as a celebratory package honoring the Blue Jays and the city’s long-awaited return to the championship stage.
“Timeless moments, we’ve had a few. Pieces of history turned into everlasting memories. Now, these Blue Jays, armed with a new edge and a never-say-die attitude, find themselves on the brink of a legacy all on their own. Our city, buzzing. Our nation, consumed. Canada’s team is just one step closer to fulfilling the ultimate goal,” the singer narrates.
Game 1 of the 2025 World Series will see the Toronto Blue Jays face the Los Angeles Dodgers at Dodger Stadium tomorrow, October 28, at 8:00 PM (PH Time).
