SEVENTEEN‘s very own leader, S.Coups has just been announced as the latest global brand ambassador of Boss.
The beloved K-pop superstar was recently showcased as the latest addition of endorsers for the German-based fashion label, wherein he will front forthcoming BOSS campaigns and will be adorned in style pieces from the brand’s collection of clothes for any appearances at high-profile fashion events. “Known for his outstanding leadership and sophisticated style, S. Coups brings a bold presence both on and off the stage — setting the tone for a powerful synergy with BOSS,” said the brand via an official statement.
“I’m incredibly honored to join BOSS as a global brand ambassador. To me, BOSS represents the ultimate in style, elegance, and self-determination. These are values that resonate deeply with me and help to drive my success in my musical career. I look forward to bringing my energy and love of fashion to this exciting collaboration. I can’t wait to wear iconic BOSS looks, and connect with fans and audiences worldwide through BOSS campaigns and events,” S.Coups mentioned upon breaking the news of his role as a brand ambassador.
Courtesy of BOSS.
As the latest ambassador to BOSS, S.Coups joins the likes of David Beckham, Lee Jong Suk, Naomi Campbell, Gisele Bündchen, Burna Boy, and Matteo Berrettini as some of the brand’s global ambassadors, adding a varied approach to BOSS’ imagery and values.
Since debuting with the rest of his SEVENTEEN members, S.Coups has become recognized for his style and unique charm both as a musician and public figure, which makes it no surprise as to why he has become recognized as a prolific figure in the global fashion scene. Just last year, the 29-year-old idol was announced as brand ambassador to Spanish fashion house Loewe, and he attended the label’s spring 2025 show during Paris Fashion Week in September.
However, fashion isn’t the only current venture wherein S.Coups finds himself busy, as he and the rest of SEVENTEEN are gearing up for a major comeback for their tenth anniversary as a group. In celebration of their ten years on the scene, the group will be releasing a full-length album titled HAPPY BURSTDAY, and is scheduled to be released this May 26, 2025, with an accompanying world tour set to begin soon after its release.
As we celebrate S.Coups’ role as the latest ambassador of BOSS, listen to SEVENTEEN’s first greatest hits album, SEVENTEEN IS RIGHT HERE, below: