Sabrina Carpenter stars in Versace’s summer La Vacanza campaign, showcasing its signature Tag Bowling mini and shoulder bags and highlighting two new colorways: classic gold and a pool-inspired turquoise.
Captured by Dutch photographer Carlijn Jacobs, the spirit of a summer vacation is embodied in the House, capturing the aesthetic of poolside afternoons and glamorous evenings. Carpenter is captured in chic portraits, along with old Hollywood glamor. The campaign comes after the release of the collection last week.
In a press release, the award-winning global popstar shares how she always felt empowered wearing the brand, saying, “That is what Versace means to me; amazing clothes which empower individuals to express themself in so many different ways.”
Versace continues the tradition of fusing fashion and pop culture, becoming synonymous with luxury and glamor. The short campaign film featuring Carpenter seemingly takes inspiration from a Sofia Coppola film, capturing the luxurious Hollywood motif and a dreamlike aesthetic.
Shop the summer La Vacanza collection here.
Watch the teaser for the campaign below:
Carpenter follows Dua Lipa, who previously starred in the La Vacanza campaign in 2023, which captured the “absolute modern elegance” of the complete Versace lifestyle.
The “Espresso” singer recently wrapped the European leg of her ongoing ‘Short ‘n Sweet’ arena tour. It will resume on July 5 and 6 in London, England, at Hyde Park with supporting acts Beabadoobee, Clairo, and Olivia Dean.
