Pop’s latest ‘it girl’ Sabrina Carpenter looks pretty in pink as the face of Marc Jacobs’ Pre-Fall 2024 campaign. Channeling her inner Barbie for the shoot, we see the “Feather” hitmaker donning a pale pink and white mini dress, hot pink bodysuits, and a chunky white pair of Kiki Ankle Boots that do well to add some height for the five-foot-flat singer.

Yet at the center of the show was the iconic Sack Bag –– which made its first appearance on the fashion scene during Marc Jacobs’ Fall 2022 runway show.

sabrina carpenter 2024 marc jacobs

Modeled spectacularly by Carpenter, the bag’s unique utilitarian silhouette, crafted in full-grain leather, is showcased in new sizes and seasonal colorways –– such as the mini and extra-large sizes, as well as hot pink, wisteria purple, and a floral print colorway design.

The stunning campaign was shot by Jacobs’ frequent collaborator, Carin Backoff and was styled by Alastair McKimm to perfectly match the pop star’s flirty and feminine glamour with the eye-popping nature of the bag. Check out the other photos from the campaign below:

Marc Jacobs’ latest collection of The Sack Bag is now available for purchase here.

sabrina carpenter marc jacobs 2024

Photographed by Carin Backoff

sabrina carpenter marc jacobs 2024

Photographed by Carin Backoff

sabrina carpneter marc jacobs 2024

Photographed by Carin Backoff

Just recently, Carpenter has been on a busy streak as of late –– having made her immaculate debut on the MET Gala carpet donned in a custom gown designed by Oscar de la Renta. On the music side, her recently released single “Espresso” peaked at the #4 spot of this week’s Billboard Hot #100, preceded only by Taylor Swift and Post Malone’s “Fortnight“, Tommy Richman’s “Million Dollar Baby”, and Shaboozey’s “A Bar Song (Tipsy)”.

As we appreciate the pop star’s latest fashion campaign, feel free to listen to Sabrina Carpenter’s “Espresso” below: