IVE’s Jang Wonyoung Is The New Face Of Tommy Hilfiger’s TOMMY JEANS Summer 2025 Campaign
The K-pop singer embodies the brand’s spirit with her “authentic style, radiant confidence, and effortless ability to elevate everyday looks,” says the brand.
JANG WONYOUNG: Courtesy of Tommy Hilfiger
JANG WONYOUNG: Courtesy of Tommy Hilfiger
Jang Wonyoung of the South Korean girl group IVE has been named the new face of Tommy Hilfiger’s TOMMY JEANS Summer 2025 campaign, which celebrates self-expression, individuality, and confidence.
Photographed in South Korea by Mok Jung-Wook, the IVE member is captured in a series of portraits that channel the playful energy of summer streetwear. The collection includes cargo skirts, wide-leg pants, slim-fitting ribbed tops, cardigans, and denim jackets, among others, blending Y2K nostalgia with a modern streetwear sensibility.
Courtesy of Tommy Hilfiger
The brand’s collaboration with the K-pop singer strengthens its connection to global pop culture, highlighting youth, style, and global influence.
In a statement, Wonyoung shared her excitement about the collaboration, saying, “This is a brand with a long history of celebrating inspiring women who lead with confidence and creativity. This campaign is about expressing your true self, and I hope together we can inspire the next generation to embrace what makes them unique and find joy in every moment.”
Courtesy of Tommy Hilfiger
Courtesy of Tommy Hilfiger
Wonyoung first joined the Tommy family in 2024, starring in the TOMMY JEANS Fall 2024 campaign, which highlighted the back-to-campus style. Now, she returns as the face of the Summer 2025 collection, available globally on Tommy Hilfiger’s official website and physical stores.
In July 2024, Wonyoung and IVE held the Manila stop of their ‘SHOW WHAT I HAVE‘ World Tour.
Listen to IVE’s latest single, “DARE ME,” their first Japanese-language OST, which serves as the opening theme for the Japanese television drama Dame Mane! – An Unmarketable Talent, Management! below.
