H&M continued its Spring/Summer 2025 campaign celebration with a one-night-only festival on April 10 in downtown Los Angeles — an open-to-the-public event filled with music, fashion, and culture, featuring performances by headliners Doechii, Jamie xx, and Robyn.
Courtesy of H&M SEA
Open to the public, the free event invited guests and attendees in Los Angeles for a night to dance, party, and sing along to a fun-filled night that captured the beauty and power of music and culture.
Doechii, Billboard‘s 2025 Woman of the Year, took center stage as a headlining act and performed songs like “DENIAL IS A RIVER” in a high-energy set that electrified the crowd.
DOECHII: Courtesy of H&M SEA
English DJ Jamie xx kept the energy up with his eclectic mix of electronic beats and teamed up with Swedish singer Robyn to perform their song, “Life.” Robyn also delighted the crowd with her classics “Dancing On My Own” and “Hang With Me,” all while rocking H&M’s exaggerated-hip mini dress over a black oversized t-shirt.
JAMIE XX: Courtesy of H&M SEA
ROBYN: Courtesy of H&M SEA
Additionally, the festival highlighted H&M’s commitment to showcasing both established and emerging talent while also uplifting international voices, with performances from Dominican rapper Tokischa, Vietnamese-American singer SAILORR, and English singer-songwriter PinkPantheress.
SAILORR: Courtesy of H&M SEA
TOKISCHA: Courtesy of H&M SEA
In addition to the music, the event also highlighted the Spring/Summer 2025 collection, with the brand tapping musicians like Tyla, Caroline Polachek, and FKA Twigs as faces of the campaign. The collection pays homage to femininity, blending styles and fabrics from the 1970s to the 1990s with modern sensibilities.
On the local side, P-pop’s female alphas, G22, graced the Spring fashion launch party held last March 20 at H&M Greenbelt, bringing their palaban energy to their performance.
It was also a night filled with celebrities and personalities. Notables guests who graced the event were Tyla, Dakota Fanning, Amelia Dimoldenberg from Chicken Shop Date, Barbie Ferreira from Euphoria, and the Philippines’ very own Liza Soberano.
LIZA SOBERANO: Courtesy of H&M SEA
TYLA AND SYDNEY SEETHAL: Courtesy of H&M SEA
The H&M&LA Festival was designed to be an inclusive celebration through social media sign-ups, continuing the brand’s tradition of open-access events.
“All of us at H&M wanted this event to be a love letter to the people and city of LA. This one-of-a-kind festival is a celebration of fashion, music, joy, and community, the very heart of what H&M is all about,” says Jörgen Andersson, Chief Creative Officer of H&M.