Charli XCX Partners Up With Roblox’s ‘Dress To Impress’ For Brat Tie-In Collaboration
This marks the latest venture of Charli XCX as part of her continuous Brat album rollout.
Charli XCX; Courtesy of Atlantic Records and Warner Music Group, Dres
Courtesy of Atlantic Records and Warner Music Group
Brat summer makes its way on the runway for Roblox’s Dress To Impress video game.
The unexpected tie-in broke the internet upon its initial announcement, with the news shared by the video game’s official X (formerly Twitter) account. The forthcoming Brat and Dress To Impress collaboration is scheduled to go live within the game on August 17, 2024 (Saturday), and is set to add several in-game clothing pieces and accessories that are exclusively designed to fit right in with Charli XCX’s very own fashion style for this album era.
Courtesy of Dress To Impress
Dress To Impress first teased the partnership on their X account earlier this week, sharing a not-so-cryptic image of a Roblox DJ set-up with a neon green apple and the Brat title pasted across the stage. The game officially released last November 11, 2023 and marks one of the fastest Roblox experiences to reach one billion visits in such a short amount of time.
The experience marks the latest venture for Charli XCX’s continuous Brat album rollout, following after the smashing success of her collaborations with Billie Eilish, Lorde, Robyn, and Addison Rae, as well as the two-part Boiler Room sessions hosted in both New York and Ibiza. The album first dropped earlier in June 7, and has received critical and commercial acclaim since then. Charli also just debuted on the Billboard Philippines‘ Hot 100 with her viral TikTok hit “Apple,” which has made its way up the charts at the No. 86 position.
As we anticipate the release of Charli XCX’s Brat collaboration on Dress To Impress, listen to the album below: