BTS’ Suga Named Official Brand Ambassador For Samsung’s New Galaxy Buds4 Pro
The premium model comes with a refined design, high-quality audio, AI assistance, and more.
By Ralph Regis
SUGA: Courtesy of Samsung
SUGA: Courtesy of Samsun
SUGA of BTS has been revealed as the official brand ambassador of the Galaxy Buds4 Pro — one of Samsung‘s latest premium earbuds that offer ultimate sound and adapt to every environment.
The Galaxy Buds4 Pro features enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equalizer (EQ), for full-spectrum sound replicating the original recording. Joining the Buds4 Pro is the Galaxy Buds4. The series puts the emphasis on delivering Samsung’s most advanced and high-quality audio and everyday wearability.
The Galaxy Buds4 series also features the Super Clear Call 7, which reduces noise and enhances voice for clear call quality during Bluetooth calls. Users can also utilize AI features paired with the wider Galaxy ecosystem with hands-free and voice controls when using the AI tools without reaching for their phones.
The Galaxy Buds4 Pro features a canal-fit design for maximum functionality, while the GalaxyBuds 4 have an open-fit design for comfort and an overall user-friendly audio experience. Different colorways also offer customers various options with both buds coming in White and Black with a refined matte finish. The Pink Gold will be exclusively online for the Buds4 Pro.
The Galaxy Buds4 series launches alongside the Galaxy S26 series and will be available for pre-order in select markets starting today. They will be available starting March 11, 2026.
SUGA teamed up with Samsung when he reimagined the brand’s ringtone, “Over The Horizon,” which has defined the Galaxy series for the past decade. Two versions of the theme were released — in August 2021 for the Galaxy Z Fold3/Flip3, while the updated 2022 version was released for the Galaxy Z Fold4/Flip4.
The South Korean rapper-songwriter is set to reunite with the rest of BTS for their much-awaited comeback with the album ARIRANG, along with a global livestream performance, BTS THE COMEBACK LIVE | ARIRANG, and an exclusive documentary, BTS: THE RETURN, premiering on Netflix this March.

Ralph Regis
Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.
He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.
In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.