BLACKPINK’s JISOO is the face of Tommy Hilfiger’s Spring 2025 Womenswear collection, blending timeless pieces with a fresh global perspective. From tailored blazers to classic denim and dresses, JISOO brings her unique approach to fashion, embodying the brand’s signature style.
In a press release, JISOO talks about how her style keeps evolving and how being part of the campaign is important to her journey. She says, “This collection blends American heritage with refined simplicity, and makes me feel comfortable, empowered and completely myself. I love how each piece fits into my everyday life, allowing me to express who I am in any moment. It’s been a joy to bring that spirit to this campaign.”
JISOO IN THE RIBBED CAP-SLEEVE MIDI SWEATER DRESS: Courtesy of Tommy Hilfiger
JISOO IN THE SLIM FIT GOLD-BUTTON SCOOP NECK TANK TOP: Courtesy of Tommy Hilfiger
Tommy Hilfiger, fashion designer and the brand’s founder, adds that he has always been inspired by women who redefine their culture, noting that “JISOO is the perfect embodiment of this movement. She is a modern entertainment icon who radiates confidence, positivity and effortless charisma. Jisoo brings fresh, global perspective to our Americana style, making her the ultimate Tommy woman for today.”
JISOO IN THE SHORT-SLEEVE CABLE KNIT SWEATER: Courtesy of Tommy Hilfiger
JISOO IN THE CROPPED TRENCH JACKET: Courtesy of Tommy Hilfiger
In addition to the Spring 2025 collection, JISOO also wears pieces from the newly-launched Sofia for Tommy collection, featuring pieces co-created with Sofia Richie Grainge.
Shop the Tommy Hilfiger Spring 2025 Womenswear collection featuring JISOO here.
Last month, JISOO released her solo debut EP, AMORTAGE, and starred in the Amazon Prime romantic zombie comedy series, Newtopia. She will star alongside South Korean actor Seo In-guk (Death’s Game, Reply 1997) in Netflix’s romantic-comedy series, Boyfriend on Demand.