Bad Bunny stars in Calvin Klein’s Spring 2025 underwear campaign — introducing the innovated smooth, stitch-free Infinity Bond waistband of the new Icon Cotton Stretch underwear.
With the campaign described by Calvin Klein as “iconic from every angle,” the photoshoot directed and shot by Italian-American photographer Mario Sorrenti features the Puerto Rican rapper rocking the black and white boxer briefs. He also falunts his tattoos and his toned physique captured in different angles.
Bad Bunny shared in a statement how the photoshoot was rewarding, saying, “This has been in the works for some time now, seeing it finally come to life has been gratifying. I’m excited and grateful for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more special and genuine.”
The campaign also features the Grammy winner’s song “EoO,” from his latest album, Debí Tirar Más Fotos.
Prior to this campaign, the brand has partnered with NJZ and SEVENTEEN’s Mingyu for their respective campaigns.
You can shop the Calvin Klein Spring 2025 campaign featuring Bad Bunny here.
