It’s the annual moment we all secretly wait for—Spotify Wrapped season. Every December, our feeds explode with neon graphics of our most-streamed songs, the genres we’ve explored, and the artists we can’t get enough of. Whether you’re proudly sharing your top artist (again) or surprised at how often you played that one playlist at 2 a.m., Spotify Wrapped isn’t just a year-in-review; it’s a cultural reset. But what if your favorite tracks were served up with a side of chicken?

KFC Philippines is making waves in the music scene with its latest move. The fast-food leader has announced a groundbreaking partnership with Spotify Wrapped, becoming the first Quick Service Restaurant (QSR) to collaborate with the music-streaming platform. As KFC taps into your 2024 top songs, this collaboration highlights the brand’s ability to blend music, food, and culture in a way that redefines the fast-food experience. Turns out, the Colonel isn’t only serving crispy chicken—he’s dishing out the soundtrack to your year.

The Soundtrack to Your 2024

At the heart of this collaboration is “Your Top Songs 2024,” one of Spotify Wrapped’s most anticipated features. This personalized playlist, already a crowd favorite, takes your musical highlights from the past year and packages them into a curated mixtape. Now, with KFC Philippines in the mix, this experience gets a flavorful twist—think chicken and french fries as your listening companions.

KFC’s history of blending music and branding speaks for itself. Earlier this year, the brand hosted the wildly successful KFC Kentucky Town concert in May, where 9,000 fans gathered at the SM MOA Concert Grounds to see homegrown talent like Juan Karlos, Adie, Zack Tabudlo, and P-pop group KAIA. The event showcased KFC’s knack for creating fresh ways to experience food, music, and culture all at once.

Beyond the Bucket

This partnership with Spotify Wrapped marks a pivotal moment in KFC’s ongoing expansion into the music world. In recent years, the brand has consistently teamed up with high-profile Filipino artists, pushing the boundaries of what a Quick Service Restaurant (QSR) can do. By integrating music into its identity, KFC has positioned itself as more than just a food provider—it has become a lifestyle brand, curating experiences that go beyond the dining table.

Whether through concerts, playlists, or in-store activations, KFC is proving that innovation extends far beyond the kitchen. It thrives on stages, in headphones, and in the moments that define our lives.

Ready to savor your 2024 Wrapped in the most delicious way possible? The Colonel has once again raised the standard.