Music has evolved from a personal escape to a cultural currency, seamlessly blending into the pulse of our daily lives and the tech that drives it—something LG Electronics brought to life at CES 2025. The tech powerhouse raised the bar with a series of groundbreaking announcements, including a headline-grabbing partnership with global icon will.i.am.
xboom by will.i.am is here to redefine how we experience sound. This bold lineup of Bluetooth speakers and wireless earbuds fuses cutting-edge technology with undeniable style. Personally fine-tuned by the Black Eyed Peas frontman, the collection is set to transform how we hear—and feel—music.
A New Era of Sound
The partnership between LG and will.i.am represents a groundbreaking fusion of art, sound, and technology. While widely recognized as the founder and lead member of the Black Eyed Peas, will.i.am is also an accomplished entrepreneur and the Founder & CEO of FYI.AI, an AI-powered productivity tool designed for the creative community. FYI.AI acts as a creative co-pilot, helping to generate text and images, organize projects, and refine ideas in real time, making it a must-have for creative minds shaping the future of culture and entertainment.
Appointed as the “Experiential Architect” of xboom, a role that seamlessly merges his mastery in sound and design, will.i.am is crafting a bold new identity for the brand—shaping it into a cultural movement that’s as innovative as it is influential.
“Working with renowned tech and lifestyle innovator LG opens the door to groundbreaking and dynamic experiences that speak to a broader community of music enthusiasts,” said will.i.am. “By bringing our cutting-edge technology and distinctive creative visions together with LG xboom, we want to foster an iconic culture where people can explore their passion for music with others on a whole new level.”
The xboom by will.i.am Audio Experience
From Bluetooth speakers to wireless earbuds, each product in the 2025 xboom product lineup offers a bold new take on sound, design, and functionality, ensuring an immersive listening experience tailored to all music enthusiasts.
xboom Bounce
The 2025 audio product line is spearheaded by the xboom Bounce, a portable powerhouse of refined audio and modern design. This speaker features dual dome tweeters, a track-type woofer, and up-bouncing passive radiators that deliver precise highs, rich bass, and an expansive soundstage. Its IP67 water and dust resistance and Military Standard 810G durability make it a rugged companion for outdoor adventures.
With a 30-hour battery life, the xboom Bounce ensures continuous playback of your favorite tracks. Its stylish design includes a versatile strap for easy handling and placement options, while the radiators visibly bounce to the beat of the music, adding an eye-catching visual element to your listening experience.
xboom Grab
Designed for music enthusiasts who demand powerful sound on the go, the xboom Grab delivers dynamic bass in a compact, travel-ready package. Equipped with dual passive radiators, this speaker effortlessly adapts to various setups—whether standing upright, lying on its side, or nestled in a car’s cup holder or a bike’s water bottle cage.
With IP67 water and dust resistance, Military Standard durability, and up to 20 hours of battery life, the Grab is engineered for versatility, ensuring superior sound wherever your adventures take you.
xboom Stage 301
The xboom Stage 301 is engineered to turn any space into a stage. Whether for intimate gatherings or busking, this speaker fills both indoor and outdoor spaces with full-bodied sound, powered by a 6.5-inch woofer and dual 2.5-inch midrange drivers. Its wedge design allows for versatile positioning, and the built-in handle ensures effortless portability.
With an IPX4 water resistance rating, a replaceable battery offering up to 11 hours of playback, and tripod compatibility, the Stage 301 is designed for those who demand both performance and convenience in their audio setup.
xboom Buds
The xbook Buds deliver a superior audio experience, powered by lightweight graphene drivers that produce a well-balanced sound with deep bass and enhanced clarity. Equipped with LG’s Active Noise Canceling technology, these earbuds ensure an immersive listening experience by eliminating external distractions.
The addition of LE Audio Auracast enables multiple users to share the same audio stream, making them ideal for group listening. Designed for comfort and stability, the ergonomic ear tips and secure ear hook design provide a snug fit, catering to active lifestyles. With up to 30 hours of battery life via the charging case and an IPX4 water resistance rating, the xboom Buds offer durability and reliable performance in any environment.
AI-Powered Innovations Across the Lineup
The “xboom by will.i.am” collection is redefining audio with its cutting-edge AI features that bring music to life in ways never before possible. Powered by AI across its entire lineup, it elevates the listening experience to new heights. AI Sound optimizes audio for melody, rhythm, or voice, while AI Lighting synchronizes the bar lights to pulse with the music. AI Calibration adapts sound output to different spaces, ensuring perfect sound in any environment. A dedicated button also connects users to RAiDiO.FYI, will.i.am’s infotainment platform, offering personalized content tailored by an AI Radio Host.
With LE Audio Auracast, users can amplify their experience by synchronizing multiple xboom speakers for seamless, coordinated audio. Even without Auracast-enabled devices, the master unit ensures uninterrupted playback across connected speakers, delivering a perfectly synchronized sound experience wherever you go.
The Future of Sound and Cultural Connection
The collaboration between LG and will.i.am marks a new era in audio technology and cultural connection, seamlessly blending innovative AI features with custom-tuned sound. As Lee Jeong-seok, head of LG Media Entertainment Solution Company’s audio business division, shared, “We are thrilled to announce this partnership with will.i.am that will play a critical role in solidifying LG xboom’s new identity.” With products like the xboom Bounce and xboom Buds, the collection offers a personal, immersive music experience, whether you’re looking for powerful bass, crystal-clear sound, or the convenience of on-the-go audio.
Don’t miss out on the future of sound. Discover the full “xboom by will.i.am” lineup today at www.lg.com/global/xboom/xboombywilliam and experience the next level of music enjoyment.