This year, IQOS has reaffirmed its commitment to Filipino music, championing OPM across stages, studios, and curated experiences that celebrate the nation’s talent. At the Off the Charts: The Top Artists of 2025 party on December 3 at Nokal Manila, the brand once again took center stage, welcoming guests to engage with the newly launched IQOS Iluma i. The immersive booth paired cutting-edge innovation with the recognition of chart-topping artists, reflecting the energy and creativity that define the local music scene.
IQOS’ support for OPM has been consistent throughout 2025. Earlier in the year, Billboard Philippines Studios, powered by IQOS, shone a spotlight on alt-rock veterans Sandwich, highlighting their enduring artistry and influence. The collaboration extended to curated experiences such as Billboard Philippines X Sandwich, giving fans meaningful ways to connect with the band and their music. Their presence at the recent Filipino Music Awards further reinforced IQOS’ dedication to nurturing the local music ecosystem, showing that the brand’s engagement with OPM goes beyond recognition and focuses on sustaining a thriving creative community.
A View from the Top
At the Off the Charts: The Top Artists of 2025 party, IQOS showcased its ongoing dedication to Filipino music, combining its latest innovation with a celebration of the nation’s most-streamed and chart-topping OPM artists. The event brought together the country’s top performers and influential figures in OPM, highlighting both emerging acts and established names.
The evening began with a spotlight on a special look at the latest Studios episodes featuring Top Artist of 2025, Cup of Joe, whose breakout year solidified their position as one of the most-streamed artists in the country. Following this, Bret Jackson, Chief of Editorial Content at Billboard Philippines, addressed the audience on the importance of preserving the human element in music. Even in an era of AI-driven production, the depth of Filipino creativity and lived experience remains unmatched. His message set the tone for the night, reinforcing the value of supporting artists who shape the sound and identity of local music.
Continuing the celebration of Filipino artistry, Jason Caballa, Managing Editor of Billboard Philippines, and Franchesca Basbas, Digital Editor, guided the formal announcement of the year’s Top Artists. The countdown highlighted a wide range of genres and milestones, including Maki’s debut album KOLORCOASTER, HELLMERRY’s Filipino Music Awards nominated hit “My Day,” Earl Agustin’s chart-topping ballads, and enduring acts like Ben&Ben and December Avenue. By closing the year with such recognition, IQOS reaffirmed its role not only as a supporter of chart-topping talent but also as a partner in nurturing the wider OPM ecosystem.
On Supporting OPM Beyond the Charts
Through its involvement, IQOS reflected on a year of Filipino music defined by creativity, collaboration, and cultural pride. The brand reminded audiences that behind every chart there is a human story, and behind every performance there is a community that keeps OPM thriving.
Beyond recognizing top artists, IQOS emphasized the value of ongoing support for the entire music ecosystem, from emerging talents finding their voice to seasoned acts shaping the sound of a generation. By fostering collaboration, providing platforms, and celebrating diverse artistry, initiatives like this help Filipino music grow, innovate, and reach new audiences both locally and globally. Supporting OPM is not only about chart success but about nurturing the creative community that sustains it.
Discover how IQOS continues to support OPM and elevate music experiences. Explore the latest IQOS Iluma i and join the movement celebrating Filipino creativity at IQOS.com or follow @iqos.phl on Instagram and @ph.iqos on Facebook.
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