KATSEYE Bring The Pop To New Lip Tint Campaign
The viral hitmakers of “Gnarly” are the brand’s first girl group partners, following its collaboration with BTS’ Jin in 2024.
KATSEYE: Courtesy of Laneige
KATSEYE: Courtesy of Laneige
KATSEYE join forces with South Korean cosmetics brand Laneige as the new faces of the brand’s new campaign for its JuicePop Box Lip Tints.
The campaign blends sound and beauty, centered around a product crafted with Laneige’s signature Water-Oil Remix Complex. The product provides up to 12 hours of wear with a lightweight formula that keeps lips hydrated and tinted all day. The collection features six shades, each represented by a member of the group: Red Classic for Sophia, DJ Plum for Lara, Pop Star Peach for Manon, Jazzy Jam for Megan, Disco Coral for Daniela, and LoFi Mauve for Yoonchae.
In a press release, the brand shared its enthusiasm for the collaboration, saying, “Teaming up with KATSEYE, a globally connected, diverse, and vibrant K‐Pop‐inspired group, brings this launch to life in an authentic and electric way. Each member embodies creativity, confidence, and their own unique vibe.”
Set to the group’s viral single “Internet Girl,” the campaign video highlights color, choreography with members Sophia, Manon, Daniela, Lara, Megan, and Yoonchae, each showcasing their signature shades and personalities.
The Grammy‑nominated group becomes Laneige’s first girl group partner, following the brand’s collaboration with Jin of BTS in 2024.
KATSEYE are looking to have an even stronger 2026 with the release of their latest single, while also vying for Best New Artist and Best Pop Duo/Group Performance for their hit single “Gabriela” at the 68th Annual Grammy Awards.
Watch the campaign video for the collaboration below:
The JuicePop Box Lip Tint is priced at USD 23 (roughly PHP 1,360) and has been available for purchase on Laneige’s website starting today, January 27.
