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HYBE‘s newest subsidiary, ABD, has officially unveiled the first glimpse of its upcoming girl group.
On May 26, 2026, the label launched its official website, introducing itself as a company focused exclusively on girl groups. ABD explained its identity by stating that it embraces “a flexible and playful creative spirit that envisions ‘D’ following ‘A’ and ‘B,’ bypassing the conventional ‘C.’”
Shortly after, the company released a short teaser video featuring the currently revealed members dancing inside a white room splashed with colorful paint across the floor. Another clip showed the girls playfully experimenting with a soundboard, further hinting at the group’s youthful and energetic image.
Additional teaser videos on ABD’s social media continued the bright and playful concept, incorporating vibrant visuals and animations throughout the rollout.
As buzz surrounding the group steadily grows, fans were quick to notice one member in particular — Park Seoyeon, the younger sister of TWICE member JIHYO. Born in 2008, she has drew attention for her strong resemblance to her idol sister.
Other revealed members include 20-year-old Korean member Seohee, 17-year-old Japanese member Misaki, and 15-year-old Korean-Japanese member Seah.
Scheduled to debut during the second half of 2026, the group will be under ABD — short for A Bold Dream — a subsidiary under HYBE to be led by Jiwon No, former Head of Artist Planning at PLEDIS Entertainment, the agency behind SEVENTEEN.
Stay tuned for more details on ABD’s newest girl group.
Frequently Asked Questions
ABD, short for A Bold Dream, is HYBE’s newest subsidiary focused exclusively on girl groups. Launched in May 2026, the label describes its identity as a flexible, playful creative spirit and is led by Jiwon No, former Head of Artist Planning at PLEDIS Entertainment.
ABD’s revealed members include Park Seoyeon, born in 2008 and the younger sister of TWICE’s JIHYO; 20-year-old Korean member Seohee; 17-year-old Japanese member Misaki; and 15-year-old Korean-Japanese member Seah. More members and details are expected as the rollout continues.
Yes, Park Seoyeon, a member of ABD’s upcoming girl group, is the younger sister of TWICE member JIHYO. Born in 2008, she drew attention from fans for her strong resemblance to her idol sister as the group’s teaser rollout began.
ABD’s new girl group is scheduled to debut during the second half of 2026. The HYBE subsidiary began its teaser rollout on May 26, 2026, with an official website launch and a series of playful, vibrant teaser videos introducing the currently revealed members.
ABD is led by Jiwon No, the former Head of Artist Planning at PLEDIS Entertainment, the agency behind SEVENTEEN. Under his leadership, the HYBE subsidiary positions itself as a label focused exclusively on producing and developing girl groups.