Davao-based rising P-pop boy band AYO makes a bold first impression with the release of their pre-debut single, “I’m Him,” released under Sony Music Philippines.

In December 2025, the seven-member group — consisting of members Justin, Renzo, GV, TJ, Enzo, Zack, and Patrick — was announced as one of the label’s latest additions to their growing roster of exciting P-pop acts, along with Davao-based girl groups HARA and Daelux.

As part of the new generation of P-pop groups who are unafraid to disrupt the norm, AYO bring the multicultural spirit of their hometown with the unapologetically authentic sound of their pre-debut single — celebrating identity, purpose, and collective strength.

Forged from their rebellious spirit and self-awareness, the track sends the message to listeners to stand firm and embrace who they are and their individuality.

“Within our group, we each bring different strengths and come from varied backgrounds,” the group says in an official statement. “Instead of letting that highlight our individuality alone, we turn it into a collective advantage. ‘I’m Him’ represents our confidence in our individual strengths — but more importantly, it’s about expressing them together as one, in harmony.”

With themes about identity and self-discovery, the track is an empowering anthem that invites listeners to embrace their individuality, along with their imperfections being used as strengths.

Produced by Paolo Lofranco, “I’m Him” has all the upbeat hip-hop sound and layered textures that bring something new to the group’s sound. The group also had its hand in the songwriting and production process. “We’re incredibly grateful to be working with our producer on this song. It is a song he already made even before AYO was formed,” the group shares. “Moving forward, we’re excited to create and write more of our music while continuing to explore different sounds and genres.”

The release was accompanied by a music video helmed by ODS Productions, which captures the group on a visual front, shot in a warehouse and a helipad. The group praised their collaboration, saying, “They were able to fully embody our vision as artists and translate it into reality with precision and care […] We look forward to growing this partnership further and building a stronger, more active creative community in Davao — and eventually across Mindanao.”


Listen to AYO’s pre-debut single, “I’m Him” below:

Frequently Asked Questions

AYO is a seven-member P-pop boy band from Davao — Justin, Renzo, GV, TJ, Enzo, Zack, and Patrick — signed to Sony Music Philippines. Their pre-debut single, “I’m Him,” was released alongside a music video shot in a warehouse and helipad.

AYO was announced in December 2025 as one of Sony Music Philippines’ newest signings, alongside fellow Davao-based girl groups HARA and Daelux, expanding the label’s growing roster of P-pop acts.

“I’m Him” was produced by Paolo Lofranco, who wrote the track before AYO was formed. The group also contributed to the songwriting and production process, blending upbeat hip-hop with layered textures for their pre-debut sound.

“I’m Him” is an empowering anthem about identity and self-discovery, encouraging listeners to embrace their individuality and turn personal differences into collective strength, reflecting AYO’s own multicultural background as a Davao-based group.

The “I’m Him” music video was directed by ODS Productions, shot in a warehouse and on a helipad. AYO praised the collaboration for capturing their artistic vision and expressed interest in building a stronger creative community across Mindanao.

Ralph Regis

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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