Sunsilk Ushers In A New Era With Belle Mariano, Ashtine Olviga, And Kai Montinola

Sunsilk proudly welcomed a new era with the Silky Sway Soirée, a three-day event held from March 27 to 29, 2026, at the TriNoma Activity Center in Quezon City, where it formally introduced its new Hairkada Trio.

The trio, Billboard Philippines Women In Music 2026 People’s Choice Awardee Ashtine Olviga, Belle Mariano, and Kai Montinola, along with Sunsilk, led a fan-fueled celebration of individuality, confidence, identity, and collective glow-ups.

Together, they introduced fresh faces representing the current generation that sees hair as a form of self-expression and identity. Guests were welcomed into the Silky Sway Soirée, an interactive walkthrough. Throughout this experience, Sunsilk’s promise and “Hairkada” concept came to life — showing how hair can move with you effortlessly and without all the hassle and interruption.

Moving along to the Hairkada Hair Goals station, attendees explored various styling inspirations tailored to different personalities and preferences. In this zone, manifestation is key, as guests get to write down their hair goals and envision the look they want to achieve.

The Sunsilk Product Discovery area, meanwhile, encouraged guests to dive into the brand’s products to find those best suited to their own hair journeys, making the experience as personal as it gets. The brand’s updated product line is perfect for the Gen Z Hairkada, featuring an Amino-Silk Complex that delivers up to 200% smoother hair.

Other notable sections included the Sunsilk Silky Sensory Content Pod, where guests experienced an interactive ASMR hair test and watched engaging film content; the Hairkada Idol Glam station, where attendees got glammed up with idol-inspired hairstyles; and the Photocard station, which let them create their own personalized keepsakes.

The event wasn’t complete without an all-out dance party, as the Silky Sway Dance Challenge area invited guests to join the trend and move to the six-member K-pop girl group BABYMONSTER’s 2024 hit, “Drip.”

In the spirit of dance and movement, the multi-award-winning Philippine hip-hop dance crew Upeepz brought the house down, energizing the crowd and inviting guests to let loose, move to the groove, and confidently express themselves.

This seamlessly transitioned into the new Hairkada Trio, taking the stage for their formal introduction, amplifying Sunsilk’s rebrand reveal. Ashtine, Belle, and Kai showcased their glammed-up looks and silky-smooth hairstyles while interacting with lucky fans, who joined them on stage to show off their dance moves.

Throughout the three-day event, over 2,000 Hairkadas showed up to celebrate Sunsilk’s latest innovation and new era, flocked to the sway, danced like no one was watching, and went home with exclusive freebies.

For more information, follow Sunsilk on Facebook, Instagram, and their official website to not miss a beat and keep the sway going.