SB19 Considered For GRAMMY Nomination with ‘GENTO’

In an announcement made on 13 October, Sony Music Philippines shared that SB19‘s “GENTO” is now an approved entry for the 66th GRAMMY Awards. With the viral hitViral HitA song that spreads rapidly through social media, often on short-video platforms, and then climbs charts as listeners seek it out. Viral hits can come from unexpected places and unlikelyGo to Viral Hit Glossary, the quintet — comprising Pablo, Josh, Stell, Ken, and Justin — are hoping to be nominated for ‘Best Pop Duo/Group’.

The label confirmed the news with a “For Your Consideration” poster, encouraging fans to continue sharing the post to get the attention of the Recording Academy’s voting board.

“GENTO” comes off of SB19’s PAGTATAG! EP. Since its release last May, the track has inspired a dance craze on social media which has seen participants like ENHYPEN, Sandara Park, ATEEZ, and more and amassed millions of streams worldwide.

PAGTATAG! is the group’s highly anticipated follow up to 2021’s Pagsibol. The record, which sees six tracks, marks a new era for the P-popP-PopShort for Pilipino pop, a movement of Filipino idol groups and solo acts who combine pop music, choreography, and polished production for local and international audiences. P-pop has grown quickly,Go to P-Pop Glossary act as they traverse new sonic and creative territories.

Over the last couple of months, SB19 — who are also Billboard Philippines’ debut cover stars — kicked off their PAGTATAG! world tourWorld TourA series of concerts held across multiple countries and continents, usually to support a new album or career milestone. World tours demonstrate an artist's international reach, and Philippine stops haveGo to World Tour Glossary which has seen shows across North America and will continue with stops across Asia and the Middle East.

Listen to SB19’s “GENTO” here.