Spotify shines the spotlight on fan culture with a new global marketing campaign celebrating the world’s biggest fandoms of seven artists: Chappell Roan, Olivia Rodrigo, SEVENTEEN, Doechii, Oasis, Rosalía, and Turnstile.
Directed and photographed by Magna Studios’ Ariel Fisher, the billboard campaign is dubbed a “visual love letter that brings audiences deep into the cultural heart of seven major global fandoms.”
Courtesy of Spotify
Courtesy of Spotify
“At Spotify, connecting artists and fans is fundamental to what we do, and this campaign puts that into action. We’re fans too, so we understand the passion and unique identities that make these fandoms so special,” says Marc Hazan, Spotify VP of Partnerships and Marketing.
The campaign sees visual representations that resonate with their respective fandoms and communities at large, allowing listeners to connect with the artists they love, support, and are passionate about.
Courtesy of Spotify
Courtesy of Spotify
Billboards and posters have already appeared in music fandom hotspots around the world, including London, New York, and Los Angeles. Some of the visual imagery features pink cowboy hats representing Chappell Roan’s fans, a white alligator representing Doechii, ’90s fashion and mod haircuts representing Oasis, the scrapbook and sticker aesthetic representing Olivia Rodrigo’s debut album cover, and lightsticks representing SEVENTEEN.
Spotify’s data recognizes the global reach and popularity these respective artists have amassed, with their strong presence around the world and their music frequently appearing in user playlists.