Renowned hip-hop producer BRGR is making his debut as a performer with the release of his single “SNOWFLAKES.”
Featuring O SIDE MAFIA‘s Gee Exclsv, the newly released track marks his significant milestone as a go-to producer capable of mining trap, lo-fi, and cloud rap influences with star-making appeal. “Gee Exclsv brings his compelling rags-to-riches story to the forefront, sharing his journey from humble beginnings to living a lavish life in the music industry,” mentions BRGR. Given the impressive production and club-forward sonic vignettes of the track, “SNOWFLAKES” embraces the type of crossover that is sure to cater to millions of listeners across the Philippines.
Together with the release of the track, an accompanying music video directed by Rex America of Uncensored Gallery and executive produced by Papayasoak was also dropped. As BRGR himself mentions in an official press statement, “The visuals for the track are all about keeping the aura cold and luxurious as the song stands.”
Shot against a backdrop of artificial clouds and a pickup car, the two rappers deliver swaggering confidence that embodies the track’s pulsating energy. Check it out below:
BRGR first emerged on the scene as a producer, collaborating heavily with hip-hop luminaries such as O SIDE MAFIA and Al James on the hit singles “Get Low” and “Kunan Mong Pic.” With “SNOWFLAKES,” BRGR proves he’s more than just a sought-after producer; he’s an artist in his own right, shaping the future of Filipino hip-hop while showcasing his vision and versatility. This release sets the stage for what’s sure to be an exciting solo career ahead.
Listen to BRGR’s debut single “SNOWFLAKES” featuring Gee Exclsv below: