Popular K-pop acts such as Belift Lab’s ENHYPEN, High Up Entertainment’s STAYC, and Starship Entertainment’s SHOWNU X HYUNGWON will be releasing special content for Spotify‘s anniversary campaign for their “K-Pop ON!” playlist.
In celebration of the milestone anniversary of K-Pop ON! (온), which serves as Spotify’s global flagship playlist dedicated to the genre, the streaming giant is set to launch an exclusive series of Spotify Singles featuring K-Pop sensations ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
ENHYPEN courtesy of @BELIFTLAB.
Titled “My First K-Pop Crush,” the upcoming Spotify K-Pop ON! (온) Singles pay homage to the senior artists who ignited the passion for K-Pop in these rising stars. Scheduled for release every two weeks, the series kicks off with ENHYPEN on February 16, followed by SHOWNU X HYUNGWON on February 29 and STAYC on March 15.
Fans can anticipate more than just music releases, as Spotify plans to accompany each launch with exclusive bonus content on its K-Pop ON! (온) Video Podcast and YouTube channels. The content will delve into the artists’ First K-Pop Crushes, exploring the significance behind their song choices and the inspiration drawn from the original artists.
STAYC courtesy of @STAYC_official.
Jungjoo Park, Spotify Korea’s Head of Music, expressed excitement about the campaign, stating, “Beyond the celebration of our commitment to helping K-Pop travel the globe, Spotify’s K-Pop ON! (온) First Crush campaign is also a powerful expression of how K-Pop touches lives, spreads positivity, and unites listeners globally.”
Since the launch of K-Pop ON! (온) in 2014, Spotify has been a pivotal player in introducing K-Pop to a worldwide audience. With over 5.3 million saves and billions of streams, the playlist has transcended regional boundaries and languages. The playlist’s significant growth, with a 5647% increase in yearly streams globally since 2015, demonstrates the global demand for K-Pop.
Shownu (of MONSTA X) courtesy of @OfficialMonstaX. Hyungwon (of MONSTA X) courtesy of @OfficialMonstaX.
The Philippines ranks as the playlist’s third-largest market, following the United States and Indonesia. Other countries, including Brazil, Mexico, India, Malaysia, Thailand, Japan, and Germany, round out the top 10, emphasizing the genre’s international appeal.
K-Pop ON! (온) has not only united fans but has also become a crucial platform for artists to showcase their music globally. The expansion of the K-Pop ON! (온) franchise in 2023 introduced the Video Podcast and YouTube channels, offering fans diverse content, including game-shows, interviews, and exclusive behind-the-scenes footage.
Listen to Spotify’s K-Pop ON! (온) Playlist below: