KAIA make an explosive and heartfelt comeback with their brand-new single “hulog,” released under Sony Music Entertainment.

Fresh off their viral cover performance of HUNTR/X’s “Takedown,” the P-pop girl group teams up with hitmaker Shadiel Chan for their latest release, which unveils a softer, more mature sound.

Serving as a follow-up or companion of sorts to their fan-favorite 2025 track, “Tanga,” which talks about the things one can do for love, “hulog” offers a lighter and brighter note — one that captures the inescapable kilig and the feeling of falling in love.

The track is built around the question, “Paano ka ba nahulog? (How did you fall in love?),” which invites listeners to relive the innocent and exciting moments of falling in love with the song celebrating romance in its purest form.

“After everything we’ve experienced from our previous releases and the love we received from our fans, we wanted to share a song that shows a more vulnerable and heartfelt side of us,” the five-member girl group shares in the official press release.

“This song is about vulnerability, about allowing ourselves to be open, to take risks, and to embrace the emotions that come with caring deeply about something or someone. We felt that it was the perfect song to mark this new chapter because it reflects our growth not just as artists but also as individuals,” the group adds.

Beyond the song itself, “hulog” assembles some of the most influential names in OPM today. KAIA worked together with Shadiel Chan of Nine Degrees North, the producer behind Cup of Joe’s megahit “Multo,” and Ken Ponce. The lyrics were also penned by R&B singer-songwriter jikamarie, Red Ridao, Ron Pangyarihan, and Chan.


Listen to “hulog” below:

Frequently Asked Questions

“hulog” is KAIA’s 2025 single released under Sony Music Entertainment. The track centers on the feeling of falling in love, framed around the question “Paano ka ba nahulog?” (How did you fall in love?), celebrating romance in its earliest, most innocent form.

“hulog” was produced by Shadiel Chan of Nine Degrees North and Ken Ponce. The lyrics were written by R&B singer-songwriter jikamarie, Red Ridao, Ron Pangyarihan, and Chan. Shadiel Chan is also known for producing Cup of Joe’s widely streamed OPM hit “Multo.”

“hulog” serves as a companion piece to KAIA’s 2025 single “Tanga,” which explored the lengths one goes to for love. Where “Tanga” carried a heavier emotional tone, “hulog” shifts toward a lighter, brighter take on the joy of falling in love.

KAIA is a five-member P-pop girl group signed to Sony Music Entertainment Philippines. The group has released music including “Tanga” in collaboration with Zack Tabudlo and has gained attention for a viral cover performance of HUNTR/X’s “Takedown.”

Shadiel Chan is a Filipino music producer and member of the production group Nine Degrees North. He is widely recognized in OPM for producing Cup of Joe’s “Multo,” one of the most-streamed Filipino songs in recent years, and has since become a sought-after collaborator for P-pop acts.

Ralph Regis

Ralph Regis

Lifestyle and Culture Writer

Ralph Regis is a Lifestyle and Culture Writer at Billboard Philippines, where he bridges the worlds of film, television, fashion, art, food, and cultural trends with both the local and international music scene.

He has written extensively about artist collaborations, brand partnerships, and pop culture moments that connect back to music. He also brings stories to life through in-depth interviews with musicians and personalities, drawing on their diverse perspectives, opinions, and reflections on the human condition.

In addition, Ralph also writes about music releases across a wide range of genres, including pop, hip-hop, P-pop, and rock, highlighting both rising and established artists. With a passion for storytelling that goes beyond trends, he explores how music is part of our daily lives in one form or another, connecting culture, experiences, and everything in between.

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