TikTok and Live Nation-owned Ticketmaster are amplifying their concert ticketing collaboration, initially launched in August 2022. The innovative feature that enables TikTok users to purchase concert tickets from within the app seamlessly has expanded its reach beyond the US, venturing into over 20 new markets. This integration spans key territories such as the UK, Ireland, Australia, Germany, France, Canada, Mexico, and others, with certified artists in these countries able to incorporate Ticketmaster links in their videos.

Artists utilizing this feature can select Ticketmaster through the ‘Add link’ option before posting a video, allowing them to search and add links to any event on the platform. Following video sharing, a prominent “Get Tickets” button appears in the video description, guiding viewers to Ticketmaster for ticket purchases. This strategic partnership has seen robust engagement since its inception, generating over 2.5 billion views since its US beta launch. It has been utilized for various ticketing campaigns, spanning established and emerging artists, comedians, and sports teams.

Expanding beyond ticketing, TikTok recently revealed its foray into music even further. Just recently, TikTok has developed ‘Artist Accounts’ made for musicians on the platform to help them drive artist engagement and music discovery for other users on the platform. Additionally, TikTok has expanded to investing in live music events, with the platform set to host its inaugural live music event, ‘TikTok In The Mix,’ on December 10, 2023, at Sloan Park in Mesa, Arizona. The event will be globally streamed via TikTok Live and features an impressive lineup, including Cardi B, Niall Horan, Anitta, and Charlie Puth. Emerging talents from TikTok’s Elevate emerging artists program are also set to also take the stage.

Michael Kümmerle, Global Music Partnership Development Lead at TikTok, expressed the significance of this development, stating that enabling fans to purchase tickets directly through TikTok provides artists with a unique avenue to connect with ticket buyers. This move aligns with TikTok’s broader strategy to enhance fan-artist interactions throughout various career stages. Ticketmaster’s VP of Global Business Development & Strategic Partnerships, Michael Chua, highlighted the global appeal of music today and emphasized how this collaboration facilitates a seamless connection between content, event discovery, and ticket purchases within the app, meeting the surging demand for live experiences on a global scale.