Sony Music Entertainment (SME) Philippines is set to amplify the global presence of Off The Record, a Manila-based indie record label celebrated for its cultivation of Filipino musical talent. The two powerhouses have sealed a robust product and distribution collaboration, one that aims to propel the flourishing landscape of Filipino music to new heights.
In this newly established partnership, SME Philippines will take on the role of global distributor for Off The Record’s music catalog, embarking on a collaborative journey that encompasses strategic initiatives in marketing, media promotion, artist development, brand partnerships, and synchronization efforts.
Off The Record, founded by industry figure Ricky Ilacad, is driven by the vision to leverage market-tested expertise for the development of Filipino talents. This strategic alliance with SME Philippines aims to accelerate the success of homegrown artists in the ever-evolving and globally inclusive music arena.
Courtesy of Sony Music Philippines
Expressing enthusiasm about the collaboration, Roslyn Pineda, General Manager, Philippines, Sony Music Entertainment, remarked, “We are thrilled to join forces with Off The Record. Ricky Ilacad has a proven track record of success in the music industry, and we share his passion for developing exceptional Filipino talent. Together, we will create unparalleled opportunities for artists and reshape the music industry.”
Ricky Ilacad, CEO of Off The Record, shared his perspective on the collaboration, stating, “I’ve always believed that Filipino music has the potential to take the world by storm. With SME Philippines as our partner, we will be able to provide our artists with the resources and support they need to achieve international success. We are excited to embark on this journey together and help Filipino music reach new heights. This time, we’re going global without leaving home.”
Collectively, SME Philippines and Off The Record stand poised to leave their mark on the global music scene, with their partnership underscoring the surging popularity of Filipino music. With both entities’ unwavering commitment to fostering and championing Filipino talent on a global scale, it marks a promising collaboration worth keeping an eye on in the near future.