Felix of Stray Kids has been officially appointed as the newest Global Brand Ambassador and Global Icon for adidas.
The announcement was made through adidas Originals’ official social media channels, including adidas Originals Korea. “A moment we dream about all day,” says the caption of the official announcement.
Set to debut on March 26, 2026, the first campaign will spotlight the Korean‑Australian rapper‑singer’s personal style while showcasing the brand’s iconic design.
Even before his official appointment, Felix was already a big fan of the brand. He wore the adidas Gazelle as part of his outfit and joined in the running trend, getting his steps in sporting an adidas Originals hoodie paired with Adizero EVO SL Shoes.
Felix now joins fellow K-pop idols who have teamed up with the brand, including BLACKPINK, JENNIE, Yuqi of i-dle, Hwasa of MAMAMOO, and BABYMONSTER.
This marks another milestone for the K-pop idol, who is currently the global house ambassador for Louis Vuitton, a role he first assumed in August 2023.
Felix and Stray Kids just had their first-ever concert film, Stray Kids: The dominATE Experience, premiere in February. The group will continue to make their mark on the global stage and is set to perform at two major music festivals — Governors Ball Music Festival in New York City in June and Rock in Rio in Brazil in September.