Earlier this week, Spotify has just launched ‘Your K-Pop Persona’. This innovative and interactive feature celebrates the fervor of K-pop enthusiasts and their devotion to a genre that has captivated audiences worldwide. With this immersive experience, it allows fans to delve into their ideal roles within a K-Pop group –– embracing the genre’s multifaceted sounds, mesmerizing performances, and charismatic personas just as if they were like one of the many idols that they wished to emulate.

Based on statistics alone, the global impact of K-pop on the music scene is undeniable, with Spotify alone witnessing staggering growth in K-Pop streams. Since 2018, the United States has seen a surge in streams of over 180%, Southeast Asia over 420%, and a remarkable 360% increase worldwide. Notably, the Philippines experienced a meteoric rise, with streams on the platform soaring by 343% within the short time between the year 2018 to 2023. And with that phenomenal growth, it underscores the genre’s unique ability to transcend boundaries and unite fans across the globe.

To check out ‘Your K-Pop Persona’ on Spotify, here’s how to do it:

  • Visit https://spotify.com/yourkpoppersona on your mobile device.
  • Respond to five questions reflecting your fandom style to unveil your Main Role in the K-Pop community, such as Main Visual, Main Vocal, Main Rapper, Main Dancer, or Trainee. Whether you’re a seasoned enthusiast or a newcomer to K-Pop, all fans are invited to partake in Your K-Pop Persona, including non-Spotify users.
  • Spotify users can unlock an additional Fan Role, tailored to their K-Pop listening preferences.
  • Receive a digital photocard showcasing your results, which can be personalized and shared across social media platforms.

To add to the excitement, Spotify has teamed up with prominent K-Pop figures for ‘Your K-Pop Persona’s’ launch. Follow Spotify PH on X to compare your results with Cha Eun-Woo and anticipate discovering the K-Pop Personas of acclaimed acts like TOMORROW X TOGETHER, SEVENTEEN, BOYNEXTDOOR, and THE BOYZ.

‘Your K-Pop Persona’ is now accessible in 31 markets, including the Philippines only until May 10th, 2024. Don’t miss out on this limited-time window and exclusive opportunity to showcase your role within the fandom through this latest interactive venture.